How to Break the Blogging Rules

Blog writing guides are full of standard rules designed for maximum shareability and increased audience engagement. Just google “blog writing tips” and you’ll see what I mean. They tell you that the internet is optimized for convenience, efficiency, time and effort, and that selfish readers are meandering to your posts for selfish reasons. They will remind you that your readers are results-oriented, they’ve got a job that they need to get done.