The Search Engine Optimization industry is evolving dramatically, thanks to the increasing online awareness and use of handheld devices across the globe. Gone are the days when SEO was all about building manipulative links and tricking Google into believing you were great. With Google’s radical updates in its algorithm and emphasis on quality of information - today, ranking top is all about creating user-friendly content and better user experiences.
Link building is an age-old technique in Search Engine Optimization. However, the technique went through a massive transformation after Google overhauled its search algorithm to rank sites based on their quality rather than the volume of links they had.
Instead of jumping head first into an online marketing campaign, companies should take the time to look at the big picture. While most companies with a website want to generate leads, few of them know how to structure their marketing campaigns to maximize their lead generation.
Have you ever published a blog post, and saw almost no traffic coming back to your site or on social media? Competing to get the attention of the 329 million people who read the thousands of blogs published a day, means taking extra care in every phase of blogging.