Personalisation Marketing: Leveraging Customer Data for Marketing Success

Posted on June 06, 2017
By Suhash

Technology has become a critical component of the modern marketing mechanism. Today, a majority of consumers are extremely savvy about what they want as they have easy access to updated information at their fingertips, quite literally. What’s more, they are even ready to pay for personalized experiences and offers from their favorite brands.

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How to Leverage Emotions to Connect with Your Audience

Posted on May 16, 2017
By Suhash

Emotional Marketing is the process of evoking a range of emotions in your audience, triggering interactions and engagements with a brand. Whether it’s TV ads or content marketing, brands that articulate their stories well tend to connect with their audience more successfully. This breeds customer loyalty and ultimately, generates revenues.

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How to Create Shareable "Bite-size" Content for Marketing Success

Posted on May 09, 2017
By Suhash

Bite-size or snack-size content refers to content that is short, offers value, and can be easily digested. The bite-size content has gained momentum with the burgeoning use of social media platforms as well as increased Internet consumption via mobile devices. For many Internet users, it’s far easier and convenient to interact with a short Facebook post, tweet, gif or meme on Pinterest rather than read a lengthy article. Therefore, creating sizable bite-size and snackable content has become vital for the success of any content marketing campaign.

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How To Improve The Quality Of Your Sales Leads Using Social Data

Posted on May 04, 2017
By Suhash

A couple of decades ago, gathering data meant sending out a small army with questionnaires that haunted public places where you could find your target market. Now, data is literally on your fingertips.

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What AI Means for Your Business and How It’s Changing Companies

Posted on May 02, 2017
By Suhash

Artificial Intelligence (AI) is increasingly becoming mainstream as businesses use this technology to solve complex problems and offer better value to their customers. From CRM to Customer Support to Cyber Security, AI has become virtually indispensable in all business activities. While tech behemoths such as Google, Microsoft, Amazon, and Facebook have already employed AI to make their products better and customers happier, relatively smaller companies are also embracing it to improve their services and boost ROI.

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Tips for Giving an Effective Presentation

Presentation skills are very much required in today’s life. A presentation is not just standing and giving information, it’s about your audience and how you involve them. It’s an essential criterion for any field to survive nowadays. Some people are the very best in their field of work but if you ask them to define that same work in front of a hall their anxiety level increases.

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5 Things to Consider While Choosing a CRM Solution

The modern business landscape has become extremely complex and competitive, which requires you to adopt software tools to optimize your limited resources, boost productivity and improve the bottom line.

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How to Build or Buy B2B Lead Lists for Your Outbound Campaign

The success of your outbound marketing campaign hinges on the quality of your lead list. This might sound cliché but considering the staggering number of email campaigns run with bad data, it bears repeating every single time we talk about generating email lead lists. Building quality lead lists, therefore, is the cornerstone of every successful outbound marketing campaign.

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10 Tips To Get More Impact On Your Blog Posts

Have you ever published a blog post, and saw almost no traffic coming back to your site or on social media? Competing to get the attention of the 329 million people who read the thousands of blogs published a day, means taking extra care in every phase of blogging.

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13 Tools You Need to Give Great Writing An Extra Boost

Whether you're a beginner or the most seasoned blogger, the content you write could always use a boost. Knowing what makes a blog achieve high traffic and shareability means competing with over 20,000 blog posts a day.

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