According to Statista, approximately 2 billion internet users are using social media networks and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction.Continue reading
Uncategorized, Audience Engagement, blogging strategy, branding, Business, competitions, content calendar, content marketing, content strategy, contests, december, facebook, hashtag, holiday, holiday greetings, LinkedIn, marketing, marketing calendar, marketing strategy, research, seasonal content, social media, teamwork, twitter, win, writing tips
Holidays can be stressful, both at home and in your business. The key to relieving at least some of that stress can come from planning ahead. And one way to plan ahead, at least in your content marketing, lies in a solid, well maintained content calendar.Continue reading
I hit 'share' on my content but no one is clicking, why?
What elements within a social media update should be optimized for maximum visibility?
The key to getting your content shared is to make sure it's shareable. If it's optimized for everyone to share then your posts can spread like wildfire. Here are 6 ways to help make your content go viral.Continue reading
I recently read an insightful blog post by Jean of Kapost suggesting that "a laissez-faire approach to creating content won’t cut it anymore". New research from Demand Metric shows that formats that used to work for marketers are not working anymore. Meaning: they don't pull audience interest like they once did.
It seems that the revolution of content marketing is[...]Continue reading
Have you ever noticed that lots of social media sites are blue? Think about it: Facebook, Twitter, and Tumblr all use blue as a key part of their colour schemes. While this may seem like one big coincidence, the importance of colours in marketing has been recognized for a while now, and its impact on visitors is taken into account in design schemes. Here are three[...]Continue reading
TweetReach, Blogs, extend reach, facebook, General, google+, google analytics, Hootsuite, insidefacebook.com, Klout, measure reach, social media, social media reach, twitter, Wildfire's social media monitor
Sending out a Tweet or posting a blog can feel like throwing an object into an abyss. Unaware of where your content will end up, you sometimes feel like you’re left to sit there and just hope your message eventually reaches your target audience. With an estimated 88% of American businesses expected to increase social media spending in 2013, brands want to guarantee[...]Continue reading
All bloggers can relate to a coming down with a dreaded case of writers block. It usually begins with a blank Word document, lack of inspiration and increasing frustration. Sitting at your computer and staring out your window, there just seems to be nothing worth writing about. To avoid these tedious moments, every blogger should take the time to acquaint themselves[...]Continue reading
Have you ever met someone who says “hashtag” in real life conversation? You know, you’re chatting with them and they say something funny, followed by “hashtagLOL”. I’ve encountered a few people who do this, and it really goes to show just how pervasive the concept of the hashtag has become in everyday life. Even Facebook has started implementing them! However,[...]Continue reading