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The Atomic Reach Blog

Your go-to source for all things content marketing, lead generation, data analytics & more.

    You Need To Get Emotional With Your Audience

    If writing to an audience’s level of knowledge around a topic is of significant importance, so too is the notion that content must evoke a degree of emotion to achieve a deeper connection.

    We all engage with content that strikes a chord with us on some level.

    Consider for a second all the stories of world events, local movements, and BACON we connect with on our various social platforms.  Content that is meaningful, resonates on a personal level and makes an emotional connection with the audience is the content that passes through social networks with unprecedented velocity. The reason why memes (viral videos, pictures, etc.) spread like wildfire is because they elicit a positive or negative emotion from each of us.

    Is there a way to create content that can consistently tap into an audience’s emotional state within the confines of writing to their knowledge level?

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    Topics: audience, Content Marketing Strategy, emotion, engage, knowledge level

    5 Sure-Fire Ways You Can Write Click-Worthy Blog Titles

    Did you know that on average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest? When it comes to writing your blog title, first impressions are everything. You get one chance to make them click so make it count!

    Here are 5 sure-fire ways to make sure people will click on your titles.

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    Topics: article, blog, Content Marketing Strategy, engage, engagement, headline, reader, title

    5 Steps To Becoming A Top Curator

    Content curation isn’t anything new. The collection and sharing of information between people has been going on for years. What is new, is the acknowledgment that there is more to curation than simply saying “here’s a link, go read it.” We’ve provided you with five steps to becoming a leader in content curation.

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    Topics: Content Marketing Strategy, Conversions, curate, engage, facebook, organize, seek, twitter, value