Scrolling, scrolling, scrolling, down my infinite list of emails. I’m pretty sure I’ve clicked on what’s important, and have deleted the ones that were probably not.
The rise of email has ushered in an age of more efficient, expedient and direct conversations than ever before. And perhaps it overdelivered on those promises with people get a lot of emails, on average 121 a day.
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Even with the rise of social media, mobile apps, and other forms of communication, "old school" email remains the number one way for marketers to keep in touch with their users. And as it should be. Sending out a weekly (or monthly) e-newsletter is a great way to stay in touch with your prospects and target audience. However, getting subscribers to even click on the email is not easy. Here are 5 tips to help you optimize your email marketing campaigns.