In the current content-centric B2B environment, prospects are bombarded with all forms of original content. Blog posts, videos, whitepapers and ebooks theoretically all serve the same purpose: providing value to prospects at no cost.Continue reading
Sales & Marketing, Audience Engagement, call to action, content, content assets, content marketing, Content Marketing, conversions, CTA, Customers, ebooks, inbound marketing, lead conversion, lead generation, leads, marketing, marketing assets, marketing material, outbound marketing, prospects, writing tips
Sales & Marketing, button design, buttons, call to action, click through rate, content, content marketing, Content Marketing, conversions, copy, copywriting, CTA, ctr, design, leads, marketing, prospects, sales, traffic, web design, writing tips
In the midst of a meeting to reconstruct our website, we soon realized that this would be an immense team and time investment. Both of which we didn't possess.Continue reading
Isn't it frustrating when you put a lot of time and effort into your blog but hardly anyone is reading it, never mind subscribing to it?
I think it's safe to say that we have all felt that way. What does it take to get more blog subscribers? Luckily this is one of the goals we (at Atomic Reach) are trying to achieve. Here are 3 things we've learned about creating[...]Continue reading
One of the most important parts of your content marketing strategy is its visual components. Your brain processes images faster than text and attaching a graphic to your content can create a mental foothold for your audience, which will result in reads, clicks and leads.
Graphic design is more than pretty pictures and fancy text. It's a means of visual[...]Continue reading