What do you need to succeed in content marketing? A wealth of experience, the right tools in your content marketing arsenal, and networking with the best in business.Continue reading
Jay Baer was an inspiring opener, kicking off the Content Marketing World 2013 show with his presentation on Why Smart Marketing is About Help Not Hype. If you’ve been following the hashtag #CMworld, you know that it is one lightning-fast stream of tweets from the the world’s largest content marketing event.
I decided to curate all of Jay’s best and most[...]Continue reading
Three weeks ago I attended the Content Marketing World conference in Columbus, OH. Talk about a growing industry! Last year there were about 600 attendees, which I thought was remarkable given it was the first of its kind in the content marketing space. This year there were over 1,000 in attendance! Think there is something to this content marketing and content[...]