The client acquisition strategy for agencies has evolved significantly over the past several years. We’re living in a world where potential clients are well-informed and content is the most valued asset.

Creating the “right” kind of content is often the most challenging aspect of content marketing. However, if you want to keep your audience coming back to you, and find a new audience, it’s imperative to know what works and what doesn’t.

In today’s competitive and perception-driven landscape, establishing your brand authority is a massive undertaking. It’s even riskier when you’re traversing through an unfamiliar terrain.

The efficacy of your content marketing campaigns depends greatly on your ability to spell out your marketing goals. In terms of marketing dynamics, content marketing is unlike other forms of marketing strategies in that it calls for businesses to make clear-cut goals before setting up a content marketing campaign.

Content marketing is arguably the most effective marketing tool today, used by a staggering 88% of B2B marketers around the world.