Atomic Reach Blog

How to Curate Content Without Bringing On Content Overload

*This is an updated post

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How to Do Curation Effectively By CopyPress

Many companies understand the value of content creation, but few dedicate a significant amount of time to the content curation process. Sure, social media is a thriving marketing industry, but it's rare to find brands that have a strategic curation strategy to make sure their content is getting shared while building relationships with others.

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5 Social Media Trends to be Aware of in 2016

As the midpoint of another decade passes, digital marketing heroes have yet another wave of social media trends to be aware of.

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Is Your Content Curation Working?

For a healthy content marketing mix, you should use curation to complement your content creation strategy. But how do you know if you're doing it right? Not to worry, brush up on your content curation best practices here!

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Helping You Write Great Content for Real People

What's your assignment today? I'm sure you've got a great angle, an awesome story to tell, and the only thing you are in a rut about is how to make it worthwhile for your audience.  It's a tough task these days, as you clamour to do your job, forces are conspiring against you. I've been there.
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Tips to Get Curation Working Awesomely

I have been at this content creation game for a long time, and whether its been in broadcast or digital, I have maintained that there is no substitute for awesome audience focused original content. The truth is, no matter what the medium, exclusively relying on original content is a costly endeavour.

Think about all of the channels you read and watch for content.[...]

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6 Ways to Beat Your Struggle for Audience

I get it. It's a battle out there for audience, and the competition has never been more fierce. Traditional media companies are trying to hang on and re-tool, the up and comers are trying to make their mark and somewhere in all of this, brands are re-deploying their resources to find their voice in the carnage. But more to the point: all of us want more connected[...]

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Engaged audiences are profitable audiences. Atomic Reach has your solution.

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Authors and Curators: Benefits and Differences

Mashable recently tackled the subject of Authors and Curators. At this year’s Mashable Connect conference, Mashable's chief technology officer Robyn Peterson spoke with Storify co-founder Burt Herman. Peterson posed the question: “Who’s going to have more clout in the future? Authors or curators?”

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