5 Examples of Powerful Brand Stories to Use For Your Business

We all enjoy a great story, don’t we? Think about how enthralled you become when you pick up a great book, listen to someone recap an event or even just have someone explain something to you that they’ve experienced.

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5 Heinous Mistakes Companies Make When Audience Engagement Isn't Your First Priority

Content marketers, what do you do when you have a tool or a service that you know can help a business but they tell you they don't need your help?  What happens when they tell you that their site gets so much traffic that they cannot even monetize what they currently have with recurring ad revenue?  What do you tell these companies?

Introducing an innovative tool is never a piece of cake.  This tool in particular helps perfect content with results that will not only help create better content but also grow traffic and engagement across web and social properties. I am not going to plug the product I represent, however, it is the response that I would like to share, because when you hear this, it will blow your mind!

Even when I am about to type this out I am cringing and want to shout out a thousand words of profanity.  Here we go, I am ready to tell you.  This is the best one I've come across thus far; "We do not need to improve our content and increase our web metrics because we cannot even monetize all the page views that we currently have".  "Deep breath sister," I tell myself inside my head as I feel the steam coming out of my ears  "Listen to this objection and react appropriately."  So instead of acting impulsively, I decide to nod and smile and say absolutely nothing until I can reflect and think of an appropriate answer.

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Brands Embrace the Introduction of Instagram Video

Adding some competition into the social media mix, Instagram recently announced the addition of videos to their popular photo-sharing app. As a direct competitor to Twitter's year-old Vine application, Instagram's 130 million users will now have the ability to post 15 second long videos to their profile (filters and all). A study done by social media analysts at Simply Measured, suggested that videos posted by brands on Instagram have twice the level of engagement to photos. With an increasing number of brands integrating Instagram into their content marketing strategy, how will brands start to utilize Instagram's new video application? Here are some ways brands have already taken advantage of video on Instagram.

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Localize Your Content Marketing Strategy to Boost Business

While brands strive to become competitors in the global market place, going global (or even national) can bring new challenges when creating an effective content marketing strategy. According to a new report from the CMO Council, nearly half of all senior marketing executives believe that having a localized content marketing strategy is essential for business growth and profitability.

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4 Killer Ways Brands are Integrating Instagram into Their Content Marketing Strategy

It's now been over a year since Facebook's acquisition of photo-sharing app Instagram. The take-over resulted in a 500% increase in active Instagram users, see the app grow from 22 million users to 100 million in just a years time.

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3 Killer Marketing Strategies from the Fashion World

Posted on May 25, 2013
By Liz Haq

Fashion retailers are in a unique position to milk the benefits of content marketing. They occupy a sweet spot at the intersection of art and commerce, able to shroud the shamelessness of selling with romantic images of messily chic flâneurs enjoying macarons at Parisian cafes, all filtered through Amaro, instagrammed, tweeted, posted on Tumblr and tagged “inspiration”. Fashion sells you a dream world, then reminds you that only a handbag can grant you admission into that world. And boy, does it work.

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4 Reasons Why Twitter Doesn’t Suck

 

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Content Curation and Duplicate Content

. This causes problems for search engines because they have a hard time deciding which URL to display in their search results. Search engines are, therefore, forced to choose one over the other, and the URL displayed may not be the one brands want to promote, particularly when their content is being syndicated elsewhere.

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