Atomic Reach Blog

5 Ways Small Businesses Can Use Instagram

With more than 400 million active users, Instagram is a powerful tool that helps small businesses share their story in a fresh way.

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Deck Your Editorial Calendar with Awesome Content

Holidays can be stressful, both at home and in your business. The key to relieving at least some of that stress can come from planning ahead. And one way to plan ahead, at least in your content marketing, lies in a solid, well maintained content calendar.

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Storytelling: The Easiest Way to Boost Your Content Marketing Strategy

Great storytelling draws in a reader by painting a picture and bringing ideas to life. It entertains as well as informs the reader. The power of storytelling can help brands be more relatable and eventually win customers over. Stories aid in reinforcing brand identity by boosting brand recognition for traction and growth.

With countless posts of how to’s, lists, and[...]

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Using Colours to Market Your Brand

Have you ever noticed that lots of social media sites are blue? Think about it: Facebook, Twitter, and Tumblr all use blue as a key part of their colour schemes. While this may seem like one big coincidence, the importance of colours in marketing has been recognized for a while now, and its impact on visitors is taken into account in design schemes. Here are three[...]

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Going Beyond: 4 Ways You Can Deliver Exceptional Client Service

Last week, I had one of the most rewarding experiences in client services yet: a blogger I outreached to offered to give me a LinkedIn recommendation. I was both pleased and surprised at this offer. It’s not often that client or customer service positions receive such positive feedback.

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Journalism heavyweights are also self-marketing mavens

Feeling homesick for the prairie town you grew up in? Write a thought piece on it. Went back to blonde? Tweet it. Indulging in the wonders of a Starbucks frappucino? Instagram it.

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3 Killer Marketing Strategies from the Fashion World

Fashion retailers are in a unique position to milk the benefits of content marketing. They occupy a sweet spot at the intersection of art and commerce, able to shroud the shamelessness of selling with romantic images of messily chic flâneurs enjoying macarons at Parisian cafes, all filtered through Amaro, instagrammed, tweeted, posted on Tumblr and tagged[...]

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The Best Brand Advocates: Bloggers

 

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Building an online brand presence-What’s not to like?

Building a brand presence online? More important than what’s not to like, is the, why like it? This is the key question that brands should be asking when building a Facebook page, a Twitter stream or any other social media account you can name off. It’d be far too easy to say just create a page, log in on a daily basis and watch your fan base grow.  To increase[...]

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Tory Burch - Kudos For Building A Content Experience

First it was your teenage daughter, then your brother in law, then your grandma, and then the entire world. Everyone has tapped into social media, and brands are taking notice and taking action. Fashion designer and women’s clothing mogul Tory Burch, is a prime example of a company not associated with online media or networking who has tapped into their consumer[...]

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