With over 400 million registered users from across 200 countries, LinkedIn is easily the largest professional network, and yet the most underutilized by many B2B marketers.
Facebook, Twitter, Google+, Pinterest, and LinkedIn are all unique. Before you dive into social media, invest some time in getting to know your audience and how they interact on each platform. Like any successful relationship, it takes two to carry out ongoing meaningful conversations. Don't just push out content to your followers but engage with theirs as well.
In a competitive world that is today’s economy, businesses strive to establish themselves in new markets or new markets they’ve created themselves. Their experience, competency and expertise have always played an important role in building their brands, but even more so when there are numerous niche markets and smaller target audiences. Now, corporate credentials are vital for both budding and mature brands, and thought leadership is needed to create, build and maintain a brand’s credibility.