When I craft content, a name or face automatically pops up in my mind.Continue reading
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Have you ever met a radio broadcaster, and been surprised by the way they look in real life?Continue reading
Key Action Takeaways
- Current marketing psychology suggests the primary goal of a website is to establish relationships with users, by increasing the time users stay on site and the frequency that they return.
- The “stickiness” of blogs and websites has resurfaced as the key to creating loyal visitors who eventual migrate to purchasing your product or services.
Have you ever taken a minute to consider why you blog?Continue reading
A great title captures your attention and ranks high on SEO. It’s your first pitch to get readers to your blog, which could lead them to investing in your services. They are the first thing you see in search, an email headline, and social media feed.Continue reading
Whether you are a seasoned blogger or just starting out, it’s always difficult to start writing. We either don’t know what to write about, or we have too many ideas. If you have too many ideas, they often relate to one another and it becomes difficult to edit down.Continue reading
If you're a content marketer, sitting down day after day to write blog posts is a daunting task. Sure you may rely on an editorial calendar to provide a topic, but those are just words on a page devoid of true emotion or complete thoughts. I know some of you write for the sake of getting the task done, meeting a deadline, trying to maximize the engagement[...]Continue reading
I don’t think it’s any secret that online writing requires adopting a different style than one would use in print. After all, people are looking for very different things when they look up content online. While some larger print organizations can get away with simply reposting their published articles online, it is definitely beneficial to tweak your stories so that[...]Continue reading
Though it may not always sound like it, blogging can be hard work! It can be so easy to get discouraged when something that seems so simple isn’t nearly as easy as you thought it would be. Never fear--we’re here to help! Whether you’re about to embark on your first blog or are taking time to improve one you already have, here are five common blogging mistakes to keep[...]Continue reading