Atomic Reach Blog

Why Content Marketing Strategies Fail Without Predictive Analytics [Podcast Recap]

As per a recent survey by Content Marketing Institute’s & MarketingProfs, nearly 22% of B2B marketers said their content marketing strategies weren’t very effective while 4% of the respondent revealed their content marketing efforts weren’t effective at all.

Continue reading

How to Use Big Data to Win Over Readers

You may have heard that 80 or 90% of the world's data has been generated in the last two years. Well, guess what?

Continue reading

Why SEO and Big Data Don't Show Your Audience Love

I've been thinking a lot, like many of you have been, about big data and it's impact on audiences. All the stuff in the news about Google's algorithm changes and what it's done to some sites traffic, traffic farms, and the supposed attempt of some to game the search system only in the end to lose, badly. For more details on that ongoing debacle, I'd recommend Tim[...]

Continue reading

I’m looking for: