Atomic Reach Blog

How to Create Shareable "Bite-size" Content for Marketing Success

Bite-size or snack-size content refers to content that is short, offers value, and can be easily digested. The bite-size content has gained momentum with the burgeoning use of social media platforms as well as increased Internet consumption via mobile devices. For many Internet users, it’s far easier and convenient to interact with a short Facebook post, tweet,[...]

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How to Track Your Content Marketing ROI: Consider These Key Metrics

The efficacy of your content marketing campaigns depends greatly on your ability to spell out your marketing goals. In terms of marketing dynamics, content marketing is unlike other forms of marketing strategies in that it calls for businesses to make clear-cut goals before setting up a content marketing campaign.

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11 Tips For When You're Not Getting Engagement On Quality Content

You write a lot of quality content hoping that it will succeed in generating engagement.

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How to Create Social Media Marketing Moments for Memorable Experiences

*This is an updated post

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5 Tips To Ensure Your Brand Voice Resonates with Your Audiences

Your brand voice is an extension of you. It’s how to talk and how people feel after you’ve said something. It’s more than your logo and color scheme.

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3 Benefits Ebooks Activate For Your Business

In the current content-centric B2B environment, prospects are bombarded with all forms of original content. Blog posts, videos, whitepapers and ebooks theoretically all serve the same purpose: providing value to prospects at no cost.

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5 Marketing Technology Trends You Need On Your Radar

When starting or growing a business, the "fake it 'til you make it" approach may work most of the time. However, you really do have to educate yourself about the latest and greatest technology in order to successfully market your business for the long haul.

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How to Increase Website Traffic from LinkedIn

With over 400 million registered users from across 200 countries, LinkedIn is easily the largest professional network, and yet the most underutilized by many B2B marketers.

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How Serial Marketing Stories Can Convert Like Crazy

Do you remember the feeling of getting to the end of a suspenseful television show (before Netflix, Apple TV or Shomi) when you were on the edge of your seat, and a message would jump up on the screen saying "To Be Continued…."

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Do You Want Engagement? Track These Metrics for Easy Results

Engagement is a major goal in many content strategies. Engagement can be a bit slippery to track, so finding good metrics isn’t always straightforward. 

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