What factors should you A/B test when you want to maximize content performance? [Infographic]

Marketers have long known the benefits of A/B testing their content. The situations that warrant A/B testing vary depending on the specific organization. They may be looking to increase the click-through rate on a particular call to action (CTA) on their product page, boosting the open-rate of their sales emails or ramping up the click-through rate of their monthly marketing newsletter. With the help of A/B testing on various aspects of the piece of content, marketers can hone in on what makes it tick. 

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Is your audience's engagement being negatively impacted by content length? [Infographic]

Content length has long been a passionately debated topic. 

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Atomic Reach Improves Its Grammar Feature With Rules You May Not Know About

Posted on July 29, 2016
By Summer

It seems like cutesy emojis, short-and-sweet tweets, sarcastic hashtags, and shorthand phrases (i.e. OMG and LOL) have taken over our daily vocabulary, kicking good ol’ grammar to the curb. Does grammar even still matter?

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Writer's Content Complexity Measure Just Got A Whole Lot Smarter

Posted on July 06, 2016
By Suhash

We recently pushed out a new update to our platform. You probably didn’t even notice – but look closer and you’ll see it immediately. 

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The New Atomic Reach Platform: Your Ticket To Marketing Success With Machine Learning

How much time do you spend on planning and executing your social media strategy for your content? And how much time do you spend on your content marketing strategy? 

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Creating Your Own Blog As A Freelance Writer

If you have been generating a decent amount of business as a freelance blogger, you’ll need to muster up enough motivation and creativity to create your own blog. Ghost writing, or writing under another company’s brand can provide a good start for your writing career, though creating your own blog elevates your game to another level.

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How To Set Freelance Writing Prices You Can Live On

Being a freelance writer is a challenging, fun, but sometimes lonely way to earn a living, or supplement your income.There seems to be no end to people who want to talk to you when you have a full content calendar. Yet when it’s time to find out how much to charge for freelance writing, you can feel like there’s no one who you can talk to.

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7 Easy Ways You Can Write The Best Tumble-Free Titles

Every writer goes through the process of trying to craft the perfect title. In fact, you spend 80% of your time on this aspect of blog writing in general. A lot of thought goes into making your title engaging and optimized for search.

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