Atomic Reach Blog

What factors should you A/B test when you want to maximize content performance? [Infographic]

Marketers have long known the benefits of A/B testing their content. The situations that warrant A/B testing vary depending on the specific organization. They may be looking to increase the click-through rate on a particular call to action (CTA) on their product page, boosting the open-rate of their sales emails or ramping up the click-through rate of their[...]

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The New Atomic Reach Platform: Your Ticket To Marketing Success With Machine Learning

How much time do you spend on planning and executing your social media strategy for your content? And how much time do you spend on your content marketing strategy? 

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