What is Evergreen Content?
When it comes to blogging, the nature of content can be broadly classified into two major categories, such as seasonable content and evergreen content.
The seasonal content or seasonable blog posts are mostly based on trending topics that can drive a substantial amount of traffic to your blog. However, once the trends fade, the traffic to those posts dries off.
On the contrary, evergreen content or evergreen blog posts are based on the fundamental concepts of any topic. If written well, they are capable of driving a lot of traffic to your blog.
Unlike seasonable blog content, evergreen blog content tends to remain relevant into the future and maintain the flow of traffic to your blog.
Why Evergreen Content is More Important
High Search Engine Rankings:
Your success in blogging depends on how much of the content on your blog is evergreen. Websites with a high volume of evergreen content tends to rank higher on Google Search, which includes a wide range of queries and drives loads of organic traffic.
Evergreen content also boosts your authority and inspires confidence in your audience’s mind. You know your industry inside out and are equipped with knowledge, and tools required to help them out with your actionable advice.
More Traffic for Less Content:
According to Coschedule, it takes as many as 5.36 seasonable blog posts to match the success of one evergreen blog post. While trending topics are short-lived, evergreen blog posts live a longer life, offering you much more traffic as long as you keep them updated.
What Does Evergreen Content Look Like?
Evergreen content pieces can be any of the following formats:
Neil Patel’s blog is the perfect example of how-to guides on digital marketing topics. With eye-catching and promising headlines, he offers in-depth, step-by-step and data-driven solutions to some of the most common problems, digital marketing professionals face in their everyday life.
FAQ pages are a great example of evergreen content, provided they are updated regularly and designed to offer insight into your niche. An FAQ page never goes out of date because it contains the definitions of most frequently used phrases and jargon which your audience finds very useful. Here are some great examples of FAQ pages.
Case studies have always been one of the most potent content marketing tools to have stood the test of time. They offer immense insight into a wide range of audiences from beginners to research professionals.
Even if a case study is based on past events, they will still remain relevant for future comparative case studies. Speaking of evergreen case studies, here are some really good cases:
- Viperchill’s recent case study on 16 companies that dominate the World’s Google Search Results.
- Brian Dean’s analysis of 1 million Google Search Results is another amazing example of a great evergreen blog post.
List of Best Practices:
No matter what your niche is, best practices are the golden rules you must follow in order to get the desired results. Blog posts on industry best practices can serve as an evergreen content if updated on a regular basis.
Check out Rand Fishkin’s 15 SEO best practices for structuring URL’s, which is extremely useful for any SEO professional looking to build an SEO-friendly website. Similarly, this on-page SEO checklist by Orbit Media Studios is one more example of evergreen content.
List of Resources:
If you’re an experienced industry professional, you’re equipped with tools and knowledge to build a great list of resources that others can benefit from. This list of 58 SEO resources tells you why a resource page can be the perfect evergreen content piece on your website.
How to Write Evergreen Content
Creating evergreen content for your blog doesn’t have to be super hard, but it can be way less daunting if you follow our step-by-step guide to writing blog posts.
Creating an evergreen blog post involves a whole new approach to blog writing, you need to make sure you know your audience very well. So, let’s take a quick look at the rules you need to follow in order to create evergreen content for your blog.
Write for Beginners
Who is your audience? Imagine you’re writing a guide for the beginners – the ones with no or little knowledge about your topic. In any industry, the size of beginners far exceeds the size of the experts.
It’s easier to write for the newbies than it is to write for the experts.
Be Very Specific
More often than not, evergreen content is very specific in its promise.
It’s crafted for a specific audience in mind. It’s crafted to offer the desired solution for the audience. It’s not generic.
Evergreen content tends to have a title that is compelling and to the point, telling the reader what exactly they should expect.
Neil Patel and Brian Dean are some of the bloggers who craft their content for a specific audience and hence, tends to deliver successful evergreen content more regularly.
Write In-depth, Futuristic, Credible Content
Evergreen content is future-proof. It’s crafted to remain the go-to guide current year and the future as well.
When you’re an industry leader, you know exactly where the industry is headed, and support your claim with statistics to make your content relevant for the future as well.
Therefore, writing evergreen content requires in-depth research, and a solid understanding of your niche.
Create an Easy-to-Consume Format
Evergreen content can be long because your topic must be thoroughly fleshed out. This is what makes it even more important for you to adhere to a format that’s easy to follow, and digest for your audience.
The attention span of the modern online audience is fast dwindling. You cannot just expect your audience to read a 2000-word long essay on their mobile device with ninja focus. It can really get boring even for your ardent follower, unless the content is designed for visual appeal, and follows the best practices to keep them engaged.
Refresh Your Old Content
No matter how great your content is, it can fade into oblivion, unless you know how to refresh it and make it current and relevant to the evolving industry trends.
You need to constantly revisit your old posts and update them from time to time (at least once every month). This way they stay relevant to your future audience.
As a matter of fact, Google also loves fresh and updated content. Google disregards links to old and outdated content pieces.
Evergreen content pieces deserve to be featured and highlighted on your blog so they stand out and are easily visible to the audience.
They are the bread-earners and traffic drivers.
Make it Action-oriented (Offer Immediate Value)
Evergreen content pieces are crafted to offer immediate value for the common problems most people encounter on a daily basis. They offer quick, no-nonsense and actionable advice your audience can put to use to achieve desired results.
Even though evergreen posts become old, they will still stay relevant since they have been designed to address the basic challenges of your audience.
Creating evergreen content is the smart way to drive your organic traffic since you needn’t crank out too many content pieces every now and then. This allows you to concentrate on creating a few timeless content pieces that reap long-term dividends for your blog.
What are some of the unique ideas you have for creating evergreen content pieces for your blog? Please, share your tips in the comments below.
About The Author
Susanta Sahoo is founder and chief content marketing strategist at Top League Technologies, a digital marketing start-up in Bhubaneswar, India. By offering SEO consulting services, he helps SMB’s build their online presence and boost ROI. Follow him on Twitter:@sushantsahoo