As content marketing becomes more popular and valuable, an emerging question is whether brands need in-house journalists to plan and create content. Traditionally, corporate writing responsibilities were handled by the communications and marketing teams. It … Continue reading
Last night, we were honored to have Marcus Sheridan (@thesaleslion) as our guest speaker at #AtomicChat. We know that businesses are gearing up for a big year in content marketing so it only made sense … Continue reading
Happy new year everyone! We’re starting up our #AtomicChat for 2012 with a bang, and who better to kick-off an exciting year of content marketing – none other than Marcus Sheridan (@thesaleslion) himself! As everyone starts … Continue reading
As content marketing starts to gain more traction, there are a handful of companies that are worth studying because they have been able to establish strong momentum with the creation of engaging and educational content. … Continue reading
As content marketing gains more traction, there is growing interest in how keywords can be leveraged to make content marketing campaigns more search engine friendly. In this video, Google’s Matt Cutts provides some insight into … Continue reading
What are your content marketing resolutions for 2012? What are you going to do next year that will make your content resonate, engage and achieve your goals? For those of you who need some help … Continue reading
Recently, the Content Marketing Institute along with MarketingProfs released their annual report on content marketing. A chart that jumped out was the perceived effectiveness of different content tactics. In particular, it was interesting to see that 50% of respondents … Continue reading
Over the past two weeks, we’ve done Twitter chats that have given us a chance to talk about the importance of content marketing. As important, they have also given us some valuable insight from people … Continue reading
Tweet tweet! #AtomicChat is back for round 2 tonight, our second weekly twitter chat taking place at 9:00 pm (EST)/ 6:00 pm (PST)/ 8:00 pm (CST)! Swing by and join us at #AtomicChat where we’ll be … Continue reading
During Atomic Reach’s first Twitter chat last night (aka #AtomicChat), we discussed a number of interesting questions about content marketing. Among those that attracted the most attention was how to measure the effectiveness of content … Continue reading
Tweet tweet! We’re excited to announce that Atomic Reach will be hosting a weekly twitter chat every Monday night at 9:00 pm (EST)/ 6:00 pm (PST)/ 8:00 (CST). Swing by and join us at … Continue reading
At the meshwest conference earlier this week in Vancouver, a comment that caught my attention was how so much social media includes a link to content – be a blog post, article, video, photo or … Continue reading
As brands embrace content marketing more enthusiastically to attract and engage consumers, it is not surprising to see a new study suggesting 60% of marketers plan to expand their content marketing budgets in 2012. The … Continue reading
According to Random.Org, entrant #6 won! Congratulations Mike Connell! He just won a $350 Best Buy gift card along with the must-have book ‘Managing Content Marketing’ by Robert Rose and Joe Pulizzi! Mike joins our Content Marketing tribe … Continue reading
Creating high-quality content is challenging. It takes time, effort and creativity. For brands looking to embrace content marketing, a big hurdle is actually getting enough content to offer target audiences. They can create it themselves, … Continue reading
Atomic Reach is excited to announce a new contest for a chance to win a $350 Best Buy gift card by joining the Content Marketing community by December 1st, 2011. Participate in this community by … Continue reading
