5 Proven Ways to Drive More Engagement to Your Content

Writing content without engagement is like speaking to an audience that is not interested in your narrative.

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How to Use Engagement Data to Improve Your Content

No matter how small or big your content marketing budget is, there’s one thing you want to constantly evaluate to improve the performance of your campaign – content engagement data.

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How High Quality Content (With AI) Helps Your Inbound Marketing Strategy

The success of every inbound marketing depends on the quality of content created for its target audience.

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How Agencies Can Use Content Marketing Tools to Help Their Clients

The client acquisition strategy for agencies has evolved significantly over the past several years. We’re living in a world where potential clients are well-informed and content is the most valued asset.

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Joe Sugarman’s Tricks: Write Copies Your Audience Can’t Stop Reading

Joe Sugarman is a legendary direct response copywriter and owner of the very popular BluBlocker Sunglasses.

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Why Artificial Intelligence (AI) is the Future of Content Marketing

Gone are the days when basic customer data such as demographic details would be adequate for businesses to craft and optimize their marketing message. With the paradigm shift in digital space coupled with rapidly evolving consumer behavior, the conventional approach is no longer effective.

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5 Good Reasons Why Small Businesses Should Budget for Social Media Marketing

Sometimes when you’re running your small business, it seems like there’s a new expense around every corner. From suppliers to employees to insurance to sales commission -- it’s only natural that you’d be looking to cut corners where you can to pay for the stuff you have to.

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How to Leverage LinkedIn Groups to Promote Your Brand

LinkedIn is decidedly the most popular social networking tool for working professionals and recruiters. A mecca for headhunters, it boasts a whopping 400 million users from across 200 countries. According to a survey by ComScore, LinkedIn is the 13th most popular site in the United States. But that’s not all - the site also accounts for 64% of all visits from social media channels to corporate, as per a study by Econsultancy.

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Why Readability Matters: How to Improve Readability for B2B Audience

If you’ve been around in the content marketing and blogging industry for a few years, you must have released the power of readability.

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How To Gain an Edge Over Competitors With a Knowledge Base

It’s not the money that makes the business world go round, it is knowledge. In today’s Information Age, the competitive leader is the one who holds the largest amount of data in their hands, and understands how to use it in their advantage. The data, of course, has to be actionable and structured. That’s where knowledge base software systems come into play. By providing a self-serving library that’s available from a single, easily accessible place, these innovative solutions can resolve virtually every key problem area of your business. The question is, can they obtain a strong competitive edge?

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