You Must Learn to Listen Before You Run on Social Media

Posted on July 15, 2014
By Summer

Last night we had the pleasure of hosting Brian Fanzo (@iSocialFanz) on #AtomicChat. It was a fast and intense Twitter chat on the topic of #ShowUCare.

You're probably wondering what #ShowUCare is.

It's a philosophy that Brian came up with. He describes it as his way of creating relationships on social media. The way he creates these relationships is by learning about people and finding out what they really care about. More on this at the end of the post. You can catch up his strategy in the #AtomicChat transcript included at the bottom.

We love Brian's philosophy and can see that it has worked successfully for him.

Before we get into the #ShowUCare process, I've outline 3 additional key steps to help you listen on social media to get maximum engagement.

1) Communicate directly with your followers or people you follow

Here's the thing about engagement (and this applies to IRL or online), it's a two-way street. For example, in the case of Twitter: it was first built for users to share their thoughts in 140 characters or less, but now the platform has evolved into a connector and discovery engine.

The only way to create real and lasting engagement is by Tweeting at others or responding to Tweets you receive. Don't let one slip away or it will seem like you ignored them. And this goes for any social media platform. It's surprising how much of a lasting impression you can leave behind when you are in an engaging conversation on social media.

Tweet, post updates and/or Instagram often and analyze the engagement of your status updates.

2) Be helpful

This is probably one of the most (if not, the most) ultimate way to connect with your audience. If you want to see the benefits of engaging on social media, I suggest you lend a hand. Being helpful shows you care and it's a great way to add value to any conversation. Respond to a question if you know the answer, or offer tips and advice if you see an opportunity to give feedback. It's a great way to start a conversation and to show some of your expertise.

 3) Try This

Here's something you can try. Tweet or post an update to 3 people a day! Take your engagement to the next level and make it a goal to connect with three new people every day. A simple "Hi, how are you?" goes a long way. See for yourself!

 4) Here are some more tips

As mentioned above, here's the transcript from last night's #AtomicChat where Brian (@iSocialFanz) reveals all his best practices when it comes to his philosophy on #ShowUCare.

Tags: Social Media