Are you looking for a new content marketing strategy for your brand? Do you want to create viral content?
Infographics might be just what you're looking for. By pairing easy to read copy and stats with stunning graphics, you're able to give your brand a unique personality while still engaging with your audience.
Infographics can help marketers and business owners gain followers, boost traffic, and spread the word about a product or idea.
Studies show that readers are more likely to share infographics than black and white text articles. This is due to their easily understood nature and narrative storyline. Infographics are easy to read and can give readers a ton of information in one simple graphic.
Because readers are more likely to comprehend the information they're given in an infographic, they are more willing to share that information with family and friends.
If you want to create an infographic of your own, there are multiple things to consider before you get to work. We can't stress enough that, your graphic design is important, but your topic should be at the forefront of your planning.
If your information isn't engaging or useful, then a stylish design is not worth much.
Make sure the copy for your infographic is written in narrative form. This will help readers follow along more easily. Finally, you have to do extensive research. If you include data or statistics of any kind, you as the reader will want to know that they are accurate. Incorrect information could backfire on the publisher.
If infographics are the viral content you've been looking for, check out the information below to get started creating your own!
Derek Miller is a content marketing consultant for CopyPress. CopyPress is a leading digital content production company, specializing in articles, infographics, interactives, and videos. For content marketing advice and more information about our capabilities, visit CopyPress.com.