For a healthy content marketing mix, you should use curation to complement your content creation strategy. But how do you know if you're doing it right? Not to worry, brush up on your content curation best practices here!
Step 1: Discover the best content there is.
Starting off, when you're curating (discovering and gathering content) make sure that it is relevant to your topic and/ or brand. It is critical that it aligns with your B2B or B2C strategy, consistency in frequency is imperative for your curation process to succeed.
Tip: sifting through the web for high quality content takes a while. Knowing where to find your content ahead of time will help shorten your search time online. Check out this article by Buffer for places of discovery: Always Have an Amazing Link to Share: 25 Newsletters and Tools to Discover Shareable Content.
2. Tell 'em what you think: annotate.
Whether it's for social media or a blog, add your own insights when you're curating content. This is a good practice because you add value by offering your two cents and giving it more context, in your own words.
Don't forget to credit the original author when you're sharing their content. This makes the piece credible and readers will at ease of where the source of information came from.
Tip: for more on ethical curation, check out Curata's Pawan Deshpande’s post, “What Marketer’s Need to Know About Ethical Curation.”.
3. Optimize your sharing
while it's easy to hit 'share' to all social media networks, you want to make sure that your content will relate with the right readers. What it comes down to is that everyone has a different audience on each social network and you want to make sure that you're targeting the right people.
Tip: Wouldn't it be nice to know what your audience likes to read? Look no further! While this is geared towards content creators and not so much curators, you could use the audience insights data to guide your curation efforts. Here is a sneak peak at what we're releasing very, very soon, click here to get on the list.
4. Measure and analyze
Just like anything else you do in marketing, you want to measure and analyze your results. Is it working? What isn't? What should you adjust to give your audience more value?
Tip: check out the ultimate list of content curation tools here and find the right one to use for your content marketing mix.
Check out more tips from curation expert, Ally Greer of Scoop.it. Below are the highlights from our Monday night Twitter chat. If you want to join us next time, punch in #AtomicChat at 9pm EST, 8pm CST, 6pm PST. See you there!