Is Your Blog Too Casual For Your Audience?

“Should I be using did not or didn’t here?...Did my writing go from casual in the beginning to formal near the end?” Commence rewrite and blogging paranoia.

Ever question if your blog reads too casual or too formal? Most of us were taught how to write “properly”. This meant full sentences, without slang, or apostrophes showing omissions (like I don’t want cake), and proper sentence structure.

As more people become bloggers, transitioning from print or any industry, we continuously reinvent the rules of writing online. Knowing where it’s appropriate to use slang and omissions in your content, and social media relies on knowing who your audience is.

Read these 17 tips to help you decide if being formal or more cas’ fits your blog.

1. Solidify your online voice. Avoid confusing your writers by changing your writing style to appeal to different audiences.

2. Analyze the writing and social media style of other bloggers in your industry

3. Mimic their tone, and write and inspired blog post from the one of their articles

4. For grammar and slang, use the accurate term or appropriate phrasing if substitutions are not suitable

5. Check the stats of your blog, social media accounts, and Google Analytics to ensure you are writing the correct audience

6. Use AtomicWriter and AtomicInsights. AtomicWriter will give you suggestions as to how to edit your content, while AtomicInsights uses your blog, social media, and Google Analytics to further pinpoint the direction of your blog

7. Read it out loud

8. Follow the latest news

9. Track what your favourite publishers are writing about

10. Write about the topics your industry publishes. Become accustomed to the language, length, and social strategy of these sites

11. Proofread your content for proper punctuation

12. Keep a spreadsheet of words and phrases that you’ve felt really contributed to giving your blog umph.

13. Determine if your content appeals to one or multiple demographics to determine the complexity of your content.

If you started a beauty blog out of personal interest, your blog’s audience could be your friends or those who can relate to your content.

If you’re a professional in the beauty industry, your audience could be those from wide age-ranges. Your in-depth knowledge to the industry allows you to educate your audience from a marketing, manufacturing, and user perspective.

14.Understand the preferred language of different social media platforms.

For example, LinkedIn readers tend to prefer a more professional tone. Blogs posted and promoted on LinkedIn are considered portfolio pieces.

While posts on Twitter are more conversational and meant to attract readers who often skim content.

15. Determine the strength you’d like the sentence to have. Content reads strongly without omissions, but is easier to read with them.

For example:

The increasing popularity of wearables addresses new needs that many have not realized. It is important for consumers to understand the real positives and negatives of adopting wearable technology in this stage of industry production.

Compared to:

The increasing popularity of wearables addresses new needs that many haven’t realized. It’s important that consumers understand the pros and cons of adopting wearable tech at this stage of industry production.

Before anything else, write at the level you are comfortable with. You will gradually improve your writing for your audience, and become more confident in how you write and share your knowledge. If you continue to be motivated in your craft, your writing style will inherently stick.

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Tags: Atomic Reach Tips, blog writing, blogging, Blogs, brand, content marketing, Content Marketing, content writing, Social Media, social media, writing tips