According to the Content Marketing Institute, content marketing continues to be a top priority for marketers in 2012.
- 9 out of 10 organizations utilize content marketing in their campaigns
- Incorporate 8 different content marketing tactics to reach their goals
- Spend over 1/4 of their marketing budget on content marketing specifically
Before you think this is a revelation, content marketing is not new . It is only more prevalent today because we have the means and tools that enable faster and more effective communication. Social media, digital media, and print media have allowed content marketing to reach a wide range of audiences, from the masses to the niche.
We’ve built our very own infographic to highlight the effectiveness of content marketing, and how content curation has contributed to the today’s marketing strategy. Here is the reason why “Content Marketers Do What They Do.”
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