Reputation managing is about controlling how the business and the products and/or services are supposed, and then maintaining a positive reputation for the company as a whole and for the brand. It is about protecting and maintaining reputation.
Having an online existence is important for most businesses and can be a great way to manage their corporate reputation too. There are some techniques that can build, maintain and protect the online reputation:
Concentrate And Be Aware
Listen to the customers and identify the target market. Use the Web to keep up-to-date of industry developments, competition, and news which could help steer how to act online.
Monitor The Reputation
Search for the organisation online regularly and monitor what any feedback is. Understand what can control and either adopt the services of a reputation management company or go it alone with apps such as Google Alerts, Social Mention or our Review Monitoring service.
Be Reliable And Honest
People do not want to read corporate, so make sure that the tone that users on social media platforms is human and fits the target market.
If a business owner wants to come across as trustworthy and this means being transparent and open; reacting in the right way to negative posts and comments rather than trying to cover the back with marketing-spiel which could end up encouraging trolls.
Generate Quality Content
Inscribe content for customers wants to read, not just self-promotional copy, which is a turn-off. Think about correspondence and involve the customers rather than constantly adopting a direct sales approach.
Respond And Involve
To develop and maintain a good reputation, it is necessary to be interactive too. This means being accessible and responding quickly to build good relationships. Delays or suspension in responding to Tweets, posts, comments and questions can have a negative impact on reputation.
Get In Touch With Social Media
Social media platforms, used in the right way, can be an effective way to shape your company and brand reputation. Don't aim for instant results but take the time to build up a genuine profile and create content that resonates with your target market. Be strategic whilst focusing on the value of real connections.
Establishment By Starting A Blog
A blog is a great way for getting information out about your company or even drawing in clients with useful tips and observations. You can establish and develop yourself as an industry expert too which gives your business greater reliability. It's also important to update your blog regularly to add to your professional image.
Get In Directory Listings
Before the Internet, businesses would not have dreamed of not being listed in paper directories, but now it is essential that you utilise online directories.
Being easier to find in searches will drive circulation to your site where you can adopt reputation management tools to keep your visitors interested and active on your pages.
Search For Publicity
Reputation controlling is active and not just reactive. While you might use social media to entice customers without going in for the direct sell, there is nothing wrong in self-promotion either.
A good way to look for publicity online is to write articles for other blogs, look at the profits of Web advertising, and establish you as an expert to spread your good company name.
Response and criticism are valuable. It shows you who is interacting with you and gives you essential insight into your reputation. Reviews should be received with open-arms, as nearly 90% of review readers believe what they read online according to a recent study.
John Sturrock is a Marketing Manager at a startup. He has done Masters in Business Analytics. Besides, he works at Dissertation Empire where he assists students with research work. You can connect with him on Facebook.