How to Create Highly Engaging Content for Your Audience

Hey there, fellow writer!

 

We’re always happy on the blog to meet a kindred spirit. It seems you’re a talented scribe, looking to grow your skillset for fun and profit. Sure, there are lots of posts around the internet on how to create engaging content - but we’re going to make it easier for you, by gathering some of the best advice you’ll find.

If you’re like most of our readers, you have a handful of topics which you can create brilliant content about. You've mastered the art of how to:

  • Capture the reader’s attention with a killer headline
  • Hook them in with some poignant facts
  • Convey opinion and share real-life experiences (including some of your own)
  • Take your reader on a well-structured trek through your content, encouraged along by humor, good structure and conversational tone
  • Wrap up a short post, or long article with a highly motivating call-to-action at the finish line

These are all great skills, and you want to pump your “writer muscles” up by exercising these techniques regularly. If you’re looking for an effective “personal trainer” for your writing, take the AtomicWriter for a test drive, to make sure you have good form. It also helps to keep you striving for greater performance, by rating how well your content will resonate with your target audience.

Here are four proven strategies to help you write content which your audience will adore.

1.Be Authentic

Have you ever written a blog which you had to, but weren’t really passionate about? Each word which came out took about a minute to come up with, and when you edited the post later, you didn’t recognize the work as your own? I had that experience before. Recently.

If you really are passionate about a topic, let your geek flag fly! Maybe it’s food, or sales strategies, or training race horses for that matter. If you care about a topic, let your enthusiasm shine through. Your readers will appreciate your enthusiasm, and you will likely curate background substance for your article with ease.

Savour the experience of writing what you love about and let it carry your audience through your post.  When you need to write about a topic which you are not such a keener about, the positive mojo will help you get through a more challenging topic. Say, for example, you need to write about creative uses for eggplant, or why millennials are healthier than Generation X’ers.

Be authentic in your writing, but if you can – maintain a consistently positive, or objective tone, where it suits. If you don’t like eggplant, find people who do, and use their “voices” in your article instead of your own. If you are writing with a negative viewpoint, build a good case with facts.

Make a concerted effort to be the same person in your blog as you are in the real world. Your audience will appreciate the continuity when they meet you. Authenticity is great for building relationships with your audience.

2.Share Your Content Where Your Audience will Find It

If you feel like Sonic the Hedgehog on a hamster wheel, trying to socialize your content to every channel from Facebook to LinkedIn, just chill out a few degrees. Poll your audience, be it on social media, or in direct phone/in-person conversations. Ask them where they seek out inspiring and educational content.

When you know where your audience hangs out, then you can optimize your use of social media to add some “gasoline” to the fire that is your blog. Try sharing your content in LinkedIn or Facebook groups. Use hashtags or tactful “news-jacking” techniques to get your message to where your audience can find and share it.

Speaking of social media, try to create conversations with your content. Don’t just dump and run. Check your posts for interactions. Everybody doesn’t have to agree with you, but if someone expresses an opposing opinion, volley back some proof points supporting your argument. Just don’t feed the trolls.

3.Take a Walk in Your Reader’s Shoes

Wouldn’t it have been inspiring if I wrote 800 words about what a talented writer I am, and why you should hire me to write content for your business? No? Oh – sorry.

Just kidding. Fact is, there’s no better way to turn off your reader/audience than to wax poetic about yourself, with barely any mention of the benefits of your message for them. Your audience’s favorite radio station is WIIFM – What’s in it For Me. Encourage them to tune with these actions:

  • Ask thought-provoking questions – What would happen if your home burned to the ground over night? How would you feel, if you ate three slices of your Mom’s homemade cheesecake right now? (Go ahead, I’ll wait until you’re done)
  • Write from the perspective of your reader – don’t write about how your company builds or sells cool cars. Create content about the experience of being behind the wheel, on a hot summer day, driving with the radio on, and the windows rolled down. Maybe how on a frigid morning in January, how your car will start quickly, and safeguard their family on icy roads.
  • Paint mental pictures with your writing

After reading this article, you now likely have the “itch” to leap on to your blog, and create some engaging content for your audience. Or perhaps you’ll add a comment below about how you create content which reels in your audience and keeps them coming back for more.

Please do!

Want to find out how your blog is doing in terms of audience engagement, and content quality? Have AtomicReach do a blog check-up for you. A healthy blog, like a healthy body, and a healthy mind, is a beautiful thing.

Author Bio: Mark Burdon is a technology professional based in Barrie, Ontario. He has worked in sales and marketing for companies including IBM, Open Text and most recently The Portal Connector for Microsoft Dynamics CRM ​.Mark has provided B2B content marketing services to companies including Intuit, HireVue, and gShift . He is a freelance writer with Cloudworker Solutions. Follow him on Twitter: @mark_burdon

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