Think your ads are not performing well? Then let me tell you that you are alone then. 37% of advertisers globally are moving in the same ferry.
Native advertising is one of the most sought-after methodologies that is effective for all kinds of business. It is a variant of content marketing such that it matches the nature of the platform and enhances the user experience.
In order to go parallel with the current trend and drive generous and potential traffic to your website, selecting native ads would be the smartest and the best decision. This form of advertising is vital and needs additional scrutiny.
Native ads include content ranging from articles, videos, infographics and more. In this form, businesses easily get promoted through branded content. So, it becomes part and parcel to concentrate mainly on native content advertising. Through native advertising networks, you can achieve success in creating higher conversions.
Let us take a glance into a few significant ways that would help in creating content for achieving maximum conversions through native advertising.
#1. Focus on Potential Audience
Desired results are achieved only when you’re aware of the target audience and potential crowd. But, while determining the target audience, many marketers and advertisers commit mistakes by not considering demographic factors.
Some native advertising companies run their campaigns outside their particular demographic too. If your business is locally based, then what is the purpose of targeting users in other countries? Probably nothing. Instead, target the audience that is potential enough. This increases the chance of achieving higher conversion rates and in turn would get you better ROI.
#2. Creating User-Friendly Content
Ads’ content is created for attracting users to it and engaging them. So, it is imperative to create content by keeping in mind consumers’ needs and interest.
Recognizing the factors that greatly affect your target audience and creating content accordingly would work wonders for your strategy.
When native ads are visible to customers, they get attracted to it and visit your website. Ultimately, it boosts your conversion rates and helps in getting better ranks of the website in SERPs (Search Engine Results Page).
Especially with native video advertising, create a video in such a way that it becomes informative for your audience. This would help you a lot in promoting your business effectively.
#3. Deep Research
Before introducing any of these brand-new notions to your business, it is essential know everything from inside out. Likewise, it is evident that you investigate thoroughly on the same.
Play around with every best possible technique, but remember your ultimate goal. From where will you start? How will you implicate? Which platforms would be best preferable based on your business type and target audience? Which method of native ads will you use?
Engross all your teammates in the discussion and collectively think of creative ideas that can be implemented in your strategy for creating branded content. Brainstorming ingenious ideas and meticulously planning on your said strategy would prove to be a blessing in disguise.
#4. Provide Specific Landing Pages
The general blunder of marketers is to simply redirect the customers to the home page of the website. In native ads, the content marketing campaigns are being run to market the products and or services being offered by the providers. So if we redirect the visitors to the site’s home page, the probability of a high bounce rate increases resulting in the decreasing and hampering of your website’s visibility and ranking.
Why Native Ads?
Native ads consist mainly of sponsored content and recommendations for external sites. This in turn may have a negative impact on user experience metrics such as bounce rate and average time on site. This is because they are reading other content and the advertisers are sending users to read that content on other websites. This would distract the users and they would not prefer to return to the current site resulting in dropping your overall site revenue.
There are few things in the world that are not janus-faced; and native advertising does have its pros and cons. The primary misconception of the advertisers is that they consider Native Ad campaigns to be devious for their business. As a consequence, they prefer going for banner ads and think that they are equally accessible.
The concept of banner ads has become obsolete in contemporary times. The reason being is that advertisers demand for something new, creative and innovative. This is the reason, why shareholics show statistics indicating that people view native ads 53% more than traditional banner ads. Furthermore, it is observed that purchase intent is also 53% higher with native ads than going with conventional text and banner ads.
Now that we are on the verge of understanding the concept, let us take a brief look at the categories of native advertising that have been defined by Interactive Advertising Bureau (IAB).
Types of IAB native advertising
- In-Feed Social Ads
- Paid Search Ads
- Recommended Widgets
- Promoted Listings
- In-ad with Native Elements
- Custom Advertisements
From the total count of people who are practicing the native ads campaign, 51% of them seem to be apprehensive about their ultimate outcome. In order to survive in this cut-throat competition, it is necessary to walk hand in hand with the current drift.
Considering these points extensively guide you to hit the Bull’s eye, native content advertising is not at all an complicated. Instead, it is tricky so it demands special attention to achieve desired goals.
Joseph Payne is the marketing manager at CouponsMonk, deals and discounts provider company. He is passionate about money savings, investment and finance industry. In addition, Joseph also supports non-profit agencies that provide healthcare solutions to handicaps and disabled people.