What are the benefits of brand storytelling?
Many benefits to stories - they let show you're unique, they are remembered and shared, they drive connections Mark Evans
Short answer: Staying in business. Long answer: Staying in business. Matt Hannaford
Stories are the way humans communicate with one another. It's the way we think naturally Jermaine Young
Attracting an audience, creating relationships, driving word of mouth. Diana Wolff
Storytelling makes your content relatable and easier to understand. Joe Gullo
Storytelling allows communities to see people behind the 'brand,' brands become more human thru relatable stories LUCYrk
What are some of the keys to success?
Listening. But what you do with the info you get from listening is what really matters. Matt LaCasse
Make the reader feel like they’re part of the story. Hook them in with feelings, not lecturing. Joe Gullo
Develop the story w/ audience in mind, set goals, tell it across several mediums, measure results, and keep sharing! Wakefly
Keys to success are setting goals that you can measure and knowing who/what/where you are going to be on social. Matt Hannaford
How do brands get started with storytelling?
Storytelling also thrives by constantly doing it, and learning about what works & what doesn't. It's a journey Mark Evans
You can tell your great story, just know where to tell it. actually reaching people. Brian Blatnicki
Brands should start by listening, internally and externally. Jeff Riddall
The best storytellers are brands that have defined their WHY and tell stories based on that.
Don't set parameters or borders or aspirations for "the" story. Let stories happen Lois Martin #121
How can they tell if their stories are working?
Storytelling is part of the marketing arsenal, along with social media and content marketing Mark Evans
Use social listening tools to gage public sharing & data tracking behind the scenes to get a bigger picture. Crys Wiltshire
You know you have succeeded when people begin telling and sharing themselves and their stories as a result. Tamelonie
If its working,your audience will be repeating the story,trying to insert themselves into the story or trying to live it Rob Clark
If you story begins to be believe, and told, with passion… success. Think Apple Tim Bossie