How Artificial Intelligence Will Change Marketing In 2018

7.12.2017

From virtual assistants to self-driving cars, the AI industry has already made its presence felt across the tech world. However, it’s still in the nascent stage and holds tremendous possibilities in the future.

So, what does the year 2018 have in store for the marketing industry?

Let’s take a look:

According to a new research by Demandbase, 80% of B2B marketers strongly believe artificial intelligence will significantly impact the B2B industry in the next five years.

Marketing Executives Predict AI Will Revolutionize Their Industry by 2020

Marketers Need AI to Impact a Company's Top Line Before They Will Say it is a Success

What Does AI in Marketing Look Like in 2018?

From analyzing tons of customer data to forecasting consumer behavioral patterns, the marketing professionals have always been pitted against the most tedious and time-consuming tasks in their day-to-day life.

What if they had an AI-driven platform that could eliminate those dull and monotonous responsibilities so they could focus on something that drives long-term value to their business?

If we consider the recent groundbreaking developments in the AI industry, this looks very much possible in 2018.

Aiden — World’s First Virtual Colleague

Just yesterday, Aiden, the world’s first virtual colleague, was launched to make the lives of marketers easier, or at least a bit less challenging.

Developed by a team of bright digital marketing experts, Aiden is world’s AI-powered analyst for marketers. By combining natural language processing techniques and machine learning solutions, Aiden can help digital marketers make better decisions by providing them with business-critical information through real-time data analysis.


Such technological breakthroughs are likely to spur other AI-powered innovations in the marketing industry in 2018, reinventing marketing landscape as we know it.

Pegg Chabot — AI-Powered Accounting Expert

One of the toughest challenges small businesses and solopreneurs face are tax and accounting. However, the Pegg Chabot developed by accounting software giant Sage, is designed to make tax and accounting a little less daunting by answering their queries and sending reminders.

Pegg Chabot is designed to make tax and accounting a little less daunting.

From simplifying cash flow to managing expenses, Pegg Chatbot can work like a smart accountant that lives on your smartphone.

According to Gartner, by 2020, 30% of the businesses will be using AI to augment at least one of their vital sales processes. In fact, a recent survey by Narrative Sciences revealed nearly 58% of enterprise executives were already using predictive analytics within their organizations.

Here are some of the industries that will witness a major adoption of AI in the year 2018:

Targeted Online Ads

With the burgeoning use of social media platforms, smart brands have found a way to track your behaviors and display personalized ads. In 2018, we’re going to see an unprecedented rise in this personalization of ads across social media channels where brands will use AI to boost engagements with their ads. With ultra personalized ads, the conversion will be better, resulting in higher ROI for the brands.

Automated Customer Service

Improving customer service is one of the key areas every brand is focusing on. Whether it’s an airline or hospitality business, customer service has remained a massive challenge for many businesses because of the personal interaction and one-to-one conversation.

However, with the introduction of AI, the customer service will be largely automated, leading to little waiting time for the customers. More and more brands will employ AI chatbots that will offer personalized customer experiences based on their past interactions.

Semantic SEO (Voice Search)

With the growing popularity of Siri and Google Assistant, voice search is increasingly becoming mainstream among smartphone users across the globe. Brands are already investing in AI to benefit from the massive use of voice search and deliver instant results to match user queries.

In fact, the increasing use of voice search has inspired Google to introduce unique features such as Answer Boxes in their search results. Moreover, Google has officially announced they will roll out a mobile-first index anytime soon. In 2018, we should expect the search engine giant to shake up the search space and introduce more and more AI-oriented products.

Facial Recognition Software

When Apple launched its premium smartphone iPhone X earlier this year, it boasted of some interesting features — Face ID and Animoji (Animated Emojis). Both these features suggest Facial Recognition Software is going to play a huge role in the marketing industry moving forward. Brands can use AI-driven face recognition technology for quick payment mechanism and augment customer security.

Final Thoughts

Thanks to the meteoric rise in social media channels, brands now have better access to consumer data than ever. The role of AI-driven marketing mechanisms will be critical in that they should ensure the customers stay engaged with the ads organically rather than worry about the breach of privacy. Indeed, the year 2018 is going to be an interesting phase for the AI industry.

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About the Author

Susanta Sahoo is founder and chief content marketing strategist at Top League Technologies, a digital marketing start-up in Bhubaneswar, India. By offering SEO consulting services, he helps SMB’s build their online presence and boost ROI. Follow him on Twitter: @ugosus. 

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