5 Little Tricks For Better ROI On Your Marketing and Branding Efforts

Want to get the most out of your marketing? Try these tips and tricks.

Looking to maximize the return on your marketing efforts? You’re not alone. It’s not exactly easy to market to today’s jaded, information-overloaded consumer.

That doesn’t mean it’s impossible, though. Today, I’d like to offer up a few tips that’ll help you better shape your digital marketing and branding efforts. Let’s dive right in.

Use Better Metrics

If you fail to use the right metric, you’re going to end up focusing your marketing efforts in the wrong areas. You’ll have no concrete idea of what works and what doesn’t.

To that end, I’d strongly advise that you avoid what Kissmetrics refers to as “vanity metrics.” These include…

  • Facebook fans
  • Twitter followers
  • Facebook likes
  • Blog views

Instead, better to focus on engagement metrics like…

  • Number of active users
  • Engagement with social posts/tweets.
  • Content shares
  • Repeat pageviews
  • Conversion rates

Seek Out Customer Reviews

If you’re like most people, then the first thing you would do when looking at a new product is to look at what other people have said about it. I personally can’t count the number of times when a positive review affirmed a purchase decision of mine or a negative review drove me away from a product.

Encourage customers to review your products and services by providing them with the means to do so.

In the event that someone posts a negative review, reach out to them to see how you might rectify their poor experience.

Have A Blog

According to Social Media B2B, B2B companies with blogs generate 67% more leads per month on average than those without. Those numbers are likely even higher for B2C customers.

Food for thought - content marketing is in.

Create Shareable Quotes

When you’re writing a blog, consider what quotes, statistics, facts, or figures might stand out to a user.

Highlight them as phrases so that they can be shared to Facebook or Twitter. There are a number of tools through which you can do this, such as Inline Tweet Sharer.

Here’s an example of what this looks like in practice.

Take It Easy

Last but certainly not least, the hard sell is a thing of the past. If people feel like you’re actively or aggressively trying to sell them a product, they’re going to tune out. Instead, you have to be a lot softer with your approach.

Give them something they find valuable with your blog posts. Interact with them in a way that’s enjoyable and entertaining on social media. Treat them as more than just a potential lead - treat them as a person.

Closing Thoughts

Digital marketing in the modern era can be difficult - overwhelmingly so. But it’s not impossible. You just have to know what you’re doing, and where to start. And hopefully, after reading this piece you’re just a little bit more confident in that regard.

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Guest Contributor:

Brad Wayland is Chief Strategy Officer at BlueCotton, a site with high-quality, easy-to-design custom t-shirts.

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Tags: Sales & Marketing, analytics, blog, blog tips, blogging, Blogs, Business, business tips, customer reviews, customer service, Customers, Metrics, quotes, reviews, Small Business, smb