What factors should you A/B test when you want to maximize content performance? [Infographic]

9.02.2017

Marketers have long known the benefits of A/B testing their content. The situations that warrant A/B testing vary depending on the specific organization. They may be looking to increase the click-through rate on a particular call to action (CTA) on their product page, boosting the open-rate of their sales emails or ramping up the click-through rate of their monthly marketing newsletter. With the help of A/B testing on various aspects of the piece of content, marketers can hone in on what makes it tick. 

A vast amount of studies throughout the years has shown that the organizations who consistently use A/B testing to modify or re-iterate on their content, tend to experience an increase in conversion rates and value, reduced bounce rates and increased lead generation.

This in turn leads to better quality content in a general sense, boosting SEO value if you are A/B testing webcopy or blog content. Better quality content will then result in your company gaining a reputation as a thought-leader in your field - providing you with an increase in leads, resulting in a more profitable company.

The Atomic AI platform is the perfect tool-kit for marketers to drill down on the "problem" factors of their content.

With the help of machine learning, artificial intelligence and your unique audience engagement data, Atomic AI has the power to present many unique insights into your audience's reading behaviour.

By providing Atomic AI with your engagement data, the platform is able to make correlations between what content performs, and what factors are causing this boost in performance.

In the infographic below, we have outlined three common pieces of content that marketers perform A/B testing on:

  • webcopy
  • sales emails
  • email newsletters

It provides rapid-fire tips on what factors of each communication piece you should experiment with, along with some quick recommendations to get you going.

Let us know in the comments below of any successes your company has had from vigorously A/B testing their product.

 

Split Test Infographic

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All icons by MadeByOliver @ flaticon.com

Sources:

  • https://blog.kissmetrics.com/ab-testing-web-copy/
  • https://blog.hubspot.com/marketing/9-components-optimized-marketing-emails-ht
  • https://contently.com/strategist/2014/10/10/the-ultimate-email-optimization-infographic/

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