During the past few years, marketers have started expanding beyond traditional blog posts.
Today’s blogs are a colorful hodgepodge of infographics, videos, comics, and quizzes to engage with audiences in a more interactive way than they would be able to with traditional written content.
Not only does this diversity tap into other learning styles, such as visual and auditory audiences, but it also provides marketers with content with a longer shelf life that can drive traffic for months after publishing.
However, not all multimedia types will work with your brand.
In order to maximize the full effects of your content, you have to strategically set goals for what you hope to do and track the progress from start to finish. For example, not all content will convert customers at the bottom of the sales funnel.
If you create a video with the goal of attracting thousands of new visitors, you shouldn’t expect it to drive revenue at the same time.
While the traffic you drive can eventually convert people, you need to understand the sales process and provide supplemental content that’s better at closing sales.
Many marketers create multimedia content for each stage of the funnel.
An infographic might serve as top-of-funnel content, while an in-depth tutorial on software works on mid-funnel customers. Check out the infographic below to learn about the different types of multimedia content and ways to take advantage of them. Remember, the best piece of content can get passed over for other brands that have smarter goals and marketing strategies to make the material go viral.
About the Author:
Derek Miller is a content marketing consultant for CopyPress. CopyPress is a leading digital content production company, specializing in articles, infographics, interactives, and videos. For content marketing advice and more information about our capabilities, visit CopyPress.com.