Many companies understand the value of content creation, but few dedicate a significant amount of time to the content curation process. Sure, social media is a thriving marketing industry, but it's rare to find brands that have a strategic curation strategy to make sure their content is getting shared while building relationships with others.
Content curation helps with creation, connections, and even the conversion process. By driving traffic to your content, you're generating leads and awareness to your brand. By driving traffic to the content of your peers and other industry experts, you're helping them succeed, and forming potential partnerships for collaboration in the future. In an ideal world, sharing their work means they will share yours too. This gives brands the opportunities to double or triple their audiences, while aligning their brand with reputably industry experts.
Regardless of your industry, audiences love curation. On a personal level, 50 percent of audiences consume news online and 30 percent read news on social media daily. Furthermore, 41 percent of internet users actively share the content of others.
The internet is meant to be a hub for sharing ideas and engaging in discussions for growth. It's more than a billboard for broadcasting your ideas. With this knowledge in mind, you can take strategic steps to increase your brand awareness through curation.
Check out the infographic below to learn how to do curation from a brand's point of view. It starts with the basics of why curation is important, and then takes a deep dive into the strategic process. Regardless of your company's size or resources, it's possible to implement a curation plan that makes a difference. All it takes is a little creativity and a commitment to improvement.
Derek Miller is a content marketing consultant for CopyPress. CopyPress is a leading digital content production company, specializing in articles, infographics, interactives, and videos. For content marketing advice and more information about our capabilities, visit CopyPress.com