A company brand, blogger or social media enthusiast all work towards one goal – building an online presence to become an influencer. Whether it’s to motivate customer purchases, acquire blog subscribers or simply to boost your personal Klout score, there’s one intuitive tactic that wins people over and that’s to connect with your audience through emotions.
The social media landscape is made up of constant communication and interaction so you have to join in on the conversation and listen. You may have acquired a following of 1000+ people and while you might be pushing content out on your Facebook page or Twitter account, is it really what your fans and followers want? Are your promotional efforts achieving their engagement goals? By tuning into social interactions and monitoring conversations that are made up of personal and individual experiences, you’ll be able to figure it out quite quickly. Look into what comments are being made and where? How are people reacting to this topic? What are they buzzing about?
It’s too often that a company or individuals are too focused over their own marketing messages, without identifying the real informational needs of their customers.To stay in touch with what your community is saying, a great practice is to revisit your Twitter timeline and tune into what your followers are talking about. Drive online discussions and ask your Facebook fans for their opinions on various topics. The web provides an endless stream of photos on each topic, category or tags that visually tell a story of your brand’s life, from the perspective of your customers. It’s a picture-perfect map of learning what your audience likes and dislikes. Interact with these chatter bugs and you may find out something new in your market that will be more impactful for your brand.
Providing these personal connections can create a bond with consumers and readers, helping you earn brand loyalty. The digitally-aged participate in social media for the value of experiences and engagement, so brands should follow suit. You have to offer a social experience in connecting with them to keep them coming back for more. Social media efforts go beyond quantitative measures whereas qualitative experiences will bring in long-term results.
