Editors Vital in Content Marketing
@Atomic_Reach holds weekly Twitter chats (#AtomicChat). They invited @c_m_eds to discuss how editing and content marketing come together on May 8, 2013. These are the highlights. Continue reading
Category Archives: Content Marketing
Five of the Best Infographics to Re-engage your Existing Audience
Discovering more about your online audience, their needs and habits Know your Audience: Who are they? Understanding the demographics of your audience is essential for your business. It allows you to zero in on the … Continue reading
Gartner Report Confirms Content Marketing is the Way of the Future
Having trouble convincing clients, colleagues, and your boss that content marketing is the way of the future? Gartner, a highly-regarded and influential voice in the marketing industry, conducted and shared a study about content marketing … Continue reading
How to Sell Content Marketing To Your Boss
Hey, you’re a savvy marketer and you’re noticing the shift from traditional marketing to content marketing in the industry. You foresee that content marketing is here to stay and other companies have already started implementing … Continue reading
Holy Smokes Batman, It’s Content Marketing!
Let me start by saying I’m a pretty big geek and I’m proud of it. Only until recently a friend of mine introduced me to the world of comics, more specifically the Batman universe. I … Continue reading
13 Powerful Stats on How Content Marketing Generates Leads
Increasingly, brands are waning from the use of traditional advertising and taking advantage of the effectiveness and benefits of content marketing. But what exactly is content marketing? Content marketing is an approach to create and … Continue reading
Should Brands Jump on the Vine Bandwagon?
Vine is the hottest new app du jour but just because everyone is using it, should you? Let’s start with the fundamental questions: What is Vine? Vine is a Twitter-owned video sharing app, which records … Continue reading
Exciting News! Atomic Reach Secures $1M in Seed Financing!
It hasn’t been a month yet, but 2013 has already been fruitful for Atomic Reach. Here at our office, between building new apps and giving our front page a dazzling makeover, we’ve just secured our … Continue reading
Successful Brand Blogging Incorporates Third-Party Content
Third-party content is becoming increasingly vital for effective content marketing plans. As time and resources are limited, content marketers are striving to create original content on a daily or weekly basis. In fact, 56% of … Continue reading
#AtomicChat Recap: Tips from Steve Cassady on How to Leverage New LinkedIn Changes
Lately, LinkedIn, the world’s largest professional network, has been creating a lot of buzz with updates, changes and a profile page revamp. We were eager to learn how to navigate around these changes so it … Continue reading
The 4 Essential C’s in Corporate Blogging
Blogging is essential to a brand’s content marketing strategy. It allows the brand to communicate directly with their target audience, showcase their expertise, and illustrate where they stand on certain issues, debates and ideas. More … Continue reading
Studies Shows That These 3 Tactics are the Best for Content Marketing
Content marketing continues to be one of the key factors in marketing strategies. However, many are still apprehensive of the execution. According to Content Marketing Institute, B2C marketers use company website articles (84%), e-newsletters (78%), … Continue reading
How Content Marketing Drives Deeper Engagement with Consumers
Today, consumer’s satisfaction is not simply fulfilled with television commercials or billboard advertisements; they want to be engaged and provided with valuable and interesting information. Consequently, content marketing has become a necessity for all brands … Continue reading
3 Reasons Why Content Creators Will Thrive in 2013
It’s official: content marketing is here to stay. Marketing isn’t just about TV commercials, print advertisements and direct mail anymore. It’s also about being social on the Internet, sharing, producing and engaging great content with … Continue reading
A Community of Brand Influencers Catapult Your Earned Media Goals
Out of the 3 streams of media you’ll find in social media – paid, earned and owned – earned is the most valuable because of the word of mouth value that it can generate … Continue reading
#AtomicChat: How to be a Super-connector on LinkedIn with Debbie Horovitch
Among Facebook, Twitter and LinkedIn, LinkedIn is usually the last social media profile to be filled. As such, there are a lot of tricks of the trade that many may not know about. This coming … Continue reading
