What Kind of Content is Effective?

Recently, the Content Marketing Institute along with MarketingProfs released their annual report on content marketing. A chart that jumped out was the perceived effectiveness of different content tactics.

In particular, it was interesting to see that 50% of respondents see social media as being less effective or ineffective. On the other end of the spectrum, in-person events, Webinars and case studies were seen as the most effective.

What do you think?

Tags: General