It’s been a wild ride these past two years at Atomic Reach. It began with a mission to connect bloggers and brands through an interactive content curation platform. We wanted to optimize the blogger experience while providing brands with much-needed third-party content for their online presences and social networks, and the process allowed us to explore the needs of content creators of all varieties.
While collecting and distributing content through the platform, we discovered the need for better insights into content quality and audience engagement. We realized that content quality is the most valuable factor when it comes to engaging your audience and boosting your reach.
So based on human assessment patterns, we’ve created an engine that scores the quality of your content and its compatibility to your target audiences. The better your content is, the better it will score. The engine identifies your strengths and weaknesses in your blogging approach, and our easy-to-use dashboard will show you what, when and where to share. Exclusive Atomic Reach analytics help you make informed decisions before you publish, so your content always gets the attention it deserves.
Leading industry experts agree that creating high quality content is essential for establishing your expertise, nurturing trust with your readers, and building far-reaching influence for your personal brand:
One of the most important aspects of your personal branding strategy is creating high-quality content to show your expertise and build your online authority. - Jill Celeste (Personal Branding Coach & President at Hound Dog Social Media)
Developing high-quality and shareable content can help win over subscribers and build a community. - Holly Regan (Managing Editor at Software Advice)
Quality, relevant content is more important than quantity. Do NOT dilute your high-quality content with mediocre or low-quality content! - Gail Gardner (Social Media Marketing & Internet Strategist at GrowMap)
I am a firm believer in the notion of better content, not just more content. Whatever you do it needs to be of the highest quality and it needs to stand out. - Will Davis (Co-Founder at Right Source Marketing, blogger at Marketing Trenches)
As content marketing evolves, marketers are realizing that quality truly does trump quantity. - Chris Goward (Founder at WiderFunnel)
Crap at scale is still crap. I’m all for volume, but never at the expense of quality. - Doug Kessler (Co-Founder and Creative Director at Velocity)
Given an increasingly noisy content landscape, the way to stand out from the white noise is with genuine quality content... - Arnie Kuenn (President at Vertical Measures, author of Accelerate! The Convergence of Search, Social & Content Marketing)
If you focus on epic content that your customers/prospects share, to heck with Google’s algorithm. Great stories win! - Joe Pulizzi (Founder at Content Marketing Institute)
In the world of blogging, high quality content is key. Our mission is to ensure your content is always effective, matched to your audience, and influential across the web. The Atomic Reach Scoring Engine partners with you to make sure your content gets the attention it deserves.
Sign up to be the first to try our new content scoring engine and change the way you blog forever.
We’re so excited to unveil our baby to the world, and we can’t wait for everyone who writes online to benefit from this innovation. Help us spread the word!
Quality always wins. Find out why & get signed up to get your content scored. Tweet