Websites are taking on a new approach and online publishing is one major facet to be recognized. Long gone are the days when a website can simply rely on cool graphics and corporate information to draw attention to an online portfolio. Viewers are not interested in going online to see a cut and dry about section, contact us and perfectly designed client list, they’ve seen enough of those to last them a lifetime. What really sparks the viewer’s interest is the experience of engaging with relevant online content. Rather than distancing your brand with a stagnant online corporate portfolio and increasing the barrier between you and your audience, why not get a little closer by sharing content on similar interests?
Don’t be afraid to engage with your audience, start by publishing a relevant flow of shared content from your content producers and peer based publishers. Let your social media pages take the stage – build a distinguished presence by sharing entertaining high quality information and getting involved with your fans and followers. By providing relevant and interesting content you are adding value to your viewer’s online experience while subsequently establishing your brand as a leader in that particular topic. Whether or not you want to admit it, assuming the role of an online publisher is the next step in bringing you closer to your online audience.