Today, consumer’s satisfaction is not simply fulfilled with television commercials or billboard advertisements; they want to be engaged and provided with valuable and interesting information. Consequently, content marketing has become a necessity for all brands with a goal to drive deeper engagement with consumers. Content marketing can trigger consumer engagement that encourages customer loyalty, brand advocacy and customer acquisition.
So, how does content marketing drive deeper consumer engagement?
Provides Branded Consumer Experience
Content marketing provides a great extension of branded customer experience. Many brands now use content marketing as a means of communication to interact and engage consumers. Furthermore, numerous content marketing mediums such as white papers and informational videos can answer consumers’ questions about your brand’s products or services.
Provokes Interactions and Virality
Social media networks like Facebook, Twitter, Pinterest, etc. make it incredibly easy for your consumers and fans to start conversations with your brand and share your content with other people. If your content is compelling, people will comment, Like, Retweet, Pin and share it. Through these social shares and interactions, your consumers are acting as brand advocates and increasing backlinks and exposures for your brand.
Creates Useful and Interesting Content
Content marketing enables your brand to provide and update your consumers with useful and interesting content. By sharing your brand’s expertise and knowledge, you can not only engage your consumers but also establish your brand as an industry expert. In addition, through content marketing, you can announce new products or weekly sales that your consumers may be interested in.
Collaborates with Consumers
One of the greatest aspect of content marketing is that it allows you to use consumers’ enthusiasm for your brand, as part of content marketing. This includes creating user generated content and interactions or conversation on social media networks. Including consumers as part of your content marketing will leverage the level of their enthusiasm for the brand and give your brand an opportunity to show appreciation for your fans.
As a brand, having a valuable and informative content is vital in the internet-driven world. Thus, content marketing is the keystone that can connect your brand with consumers. If you want to learn how to execute content marketing, here are 5 steps your brand needs to know.