There is really no excuse for a brand not to have some sort of social media presence. After all, more potential customers are using it as a way to determine their purchases than ever before, and to not reach out to them is simply a wasted opportunity. Though it’s extremely easy to make various social media accounts, it’s perhaps not so easy to determine how to properly spread your efforts. So, here are five social media statistics to help you decide what to post and where in order to boost your online marketing strategy:
Videos drive consumer purchases - 69% of marketers now focus on Youtube
Let’s be honest here--who hasn’t spent an absurd amount of time on Youtube every now and then, clicking through videos as a way to procrastinate? As it turns out, videos are good for a lot more than cat-related content and memes. In fact, out of 1039 shoppers surveyed, 52% said that video makes them more confident in purchasing a product. Text updates alone are simply not enough--you want to make sure your updates incorporate a variety of media, especially video, and it would appear that others are noticing this, as 69% of marketing professionals are specifically focusing on using Youtube in their online marketing strategies. That’s a pretty large amount, and just goes to show the importance of changing things up when it comes to your social media updates.
22 Million users engage with Instagram every day - use photos to reach these customers on the go!
Speaking of changing things up, have you seen the changes that are coming to Facebook’s news feed? Images are becoming more and more important in getting people to pay attention to your brand, especially when it comes to reaching people that aren’t necessarily sitting in front of their computers at home. In just a six month span, Instagram’s daily mobile visitors made a 724% leap from 886,000 to 7.3 million! Instagram’s overall mobile audience is about 22 million uniques. Photos have become one of the best ways to reach consumers, because they are quick and easy to interact with, regardless of location.
Canadians and Twitter don’t mix - only one in five say they’re on Twitter. Zomg?!
...Alright, that might be a slight exaggeration. I think it’s safe to say that Twitter is a pretty big deal, and should definitely be used as part of your marketing campaign. That being said, apparently it’s not quite as popular with Canadians, with only about one in five surveyed users saying they were on Twitter. The numbers are going up--this is still a 10% increase from 2011--but it is always a good idea to look into the forms of social media that your potential customers may be using. Check out this map to see what platform is most popular in the area you’re targeting:
Find new customers on Facebook - 52% of marketers have!
More than ever, customers are looking to social media for recommendations and customer service. It only makes sense, then, to actively use social media to track down new customers rather than waiting for them to come to you. As it turns out, 52% of marketers have found new customers using Facebook. Compared to the 43% of LinkedIn and the 36% of Twitter, it would seem that Facebook is where you want to go to get people interested in your brand. It’s also a great way to get people interested in your website: Companies with over 1000 Likes also tend to receive approximately 1400 visits per day. So if you want people to see just how fabulous your brand’s website is, take to Facebook and draw them in!
Your social media update is non-existent after one hour of posting, so post often!
In the past I’ve talked about social timing: the idea that when you post can have just as much an impact on your exposure as what you post. While there is definitely some truth to that, the fact of the matter is that most social media updates only have an impact of around 3 hours.
With the exception of Youtube, all other forms of social media decrease in exposure dramatically within the first hour of posting. This means that not only should you focus on the times your status updates are released, but the frequency as well.
Readers, what forms of social media do you find the most successful? What about the least? Let me know in the comments what works for you!