Content Marketing vs Banner Blindness

How many times per day do you do a Google search? Whether you’re researching for your summer trip to Italy, finding product information to replace the dishwasher that never seems to work or looking for a doggy daycare for your pooch, the fact is you go to Google to get relevant information to make life easy.

While you’re in the zone absorbing every morsel of content, did you notice the 300 x 250 ad lurking in the background? When was the last time you actually clicked on an ad? Does it feel like you’re wearing blinders when you become so immersed reading the brand’s content that you don’t take notice to the ads?

According to Custom Content Council, 61% of consumers say they feel better about a company that delivers custom content, and they are also more likely to buy from them.

So these questions remain: can you continue to invest in banner advertising (which has been done countless times), hope that online users will engage with your messaging and buy from you? Or as emerging solutions come into play, can you produce relevant content that interests, engages, educates, and builds a loyal following with your buyers?

In October 2012, eConsultancy and Outbrain revealed that 90% of the marketers they surveyed believed content marketing will be more important (more valued) in the next 12 months. Similarly, 73% of digital marketers believed that brands are becoming publishers.

So if you want your very own “Aha!” moment just like Oprah, I recommend you take a serious look at content marketing and what it can do for you.

Here is some amazing information on content marketing and why you need to get involved now:

Tags: content curation, content marketing, content value, General