It’s that time of year again. Devices are turned on, the Internet is ticking, and people are clicking and spending away. Last year, U.S. shoppers spent $1.25 billion dollars on Cyber Monday. This year, InternetRetailer.com estimated online sales reached $1.98 billion, trumping Cyber Monday 2011.
The Internet is easy and hassle-free in terms of shopping for consumers. This is made evident by the increase in spending in e-commerce. comScore reports that e-commerce spending in the U.S. has increased in the second quarter of 2012, topping $43 billion. Seeing as content marketing and user-generated content has allowed consumers to be more engaged in a brand’s products and services. Consumers rely on the Internet to make both informed and positive buying decisions, and good content educates, compels and attracts purchases.
For more information on how content marketing is compelling the e-commerce environment, Atomic Reach has produced a new vignette for your perusal. You can find it in our Resource Centre here, or through selecting this link.