Creating content is challenging; creating content that resonates with target audiences and captures a broad spotlight is extra-challenging.
But once in awhile brands create content that strikes a chord and, if they're really lucky, goes viral. It doesn't happen very often but when it does happen, you just have to enjoy the ride because there's no magic formula. In some respects, it's like catching lightning in a bottle.
A case is point is a new ad from Budweiser in which players in a recreational hockey game in Toronto are surprised with cheering fans, play-by-play, mascots, trainers and sports casters who show up in mid-game.
Timed to coincide with the Super Bowl, the ads resonate because they capture a classic Canadiana moment that everyone. Sure, it helps to have a big budget to make something like this happen but creative magic doesn't hinge on how much money you spend; it has more to do with a great idea that hits home with lots of different people.
To give you a sense of how well the campaign has resonated, within the first 24 hours, the ad was:
- Viewed 421,762 times on YouTube and attracted 2,242 "Likes"
- Shared 12,824 times on Facebook
- Posted 1,013 times Twitter and been retweeted 348 times.
- Attracted 42 blog posts
- Amateur Hockey Players Treated Like Pros by Budweiser Canada (adweek.com)
- 'Flash fans' hockey game commercial to get Super Bowl exposure (vancouversun.com)
- It's A Shame This Super Bowl Ad Will Only Air In Canada (buzzfeed.com)