You have a cool blog, so what? For those of you who want to be in the social media, online publishing or digital marketing industry, you’re going to have to put on your analytical cap because the numbers never lie. With the Web’s overwhelming clutter of content, the popularity contest of your personal brand will not be enough. The quality of your blog site will be measured in numbers and companies interested in your work will eventually ask you for some cold, hard facts provided in data and metrics.
As bloggers already know, social media tools have to be used for marketing to attract attention and gain recognition. Let it be known that successful blogging is a full time job. It must integrate numerous social media accounts like a Facebook page and Twitter account. It certainly doesn’t stop there as you’ll often see a LinkedIn, Flickr and YouTube button too. So it’s clear that bloggers know that they have to penetrate the market by broadening their reach across multiple platforms but exactly how viral is the content? The key to success will lie in the raw analytics.
A large following will not be enough to back up your score. A closer look into your subscription base will be questioned. On average, how many people hit the Like button? Is your content worthy of retweets? How’s your click-through rate? Are your posts engaging enough for people to leave comments? Do you often get reblogged?
It’s through these numbers, graphed out in scales, that will help show your content’s value and define your influence in the online space. So bloggers, brush up on your analytical skills and be conscious of these evaluations because you’re going to have to be data-driven to successfully break through the noise and differentiate yourself from the rest of the pack.