Mashable recently tackled the subject of Authors and Curators. At this year’s Mashable Connect conference, Mashable's chief technology officer Robyn Peterson spoke with Storify co-founder Burt Herman. Peterson posed the question: “Who’s going to have more clout in the future? Authors or curators?”
Wisely, Herman responds with: “The world does belong to creators. [..] Curators […] are the tastemakers.”
Here’s what Atomic Reach has to say:
Curators find and share the best content the Web has to offer. The best curators are those who influence a movement or idea, collecting and displaying original content written by others to support a perspective, view or thesis. They take parts of a whole and make sense of it; educating and inspiring readers of all sorts.
“The role of a great editor, curator,” Maria Popova from Brainpicker explains, “is not to give people what they already know they are going to be into; it’s to get them interested in things they didn’t know they were interested in, until they are.”
Content curation has been proven to be useful for establishing thought leadership, driving lead generation and closing sales. Curators are leaders who experiment and form a new way into looking at a certain topic or subject matter. They move people.
Without authors, there can be no curators. Authors are the ones who create the original content that curators collect and display. With Google Authorship, authors and their reputations are playing a more important and exciting role than ever before.
Jayson DeMers, founder and CEO of AudienceBloom, writes: “[Google Authorship] helps establish credibility and legitimacy of content for websites as well as authors. It's widely believed that Google Authorship is the first step toward verifying author identity, which will be used to calculate Author Rank, which I believe is the future of Google's algorithm.”
Authors aid in establishing a brand’s reputation by communicating a brand’s perspective while marketing products and services in the best light. Bloggers, especially, are able to form long-lasting relationships with their audience.
Authors are the best advocates, whether for a brand or an idea.
The question, posed at the beginning of this post, unnecessarily compartmentalizes the two roles, separating authors from curators when, in reality, these two roles function similarly. Or, for the best results, together. Bloggers, for example, don’t just create original content, but enthusiastic and passionate creators also share the works of others.
What do you think about this topic? Is it really Authors vs Curators? Comment below and explain!