#AtomicChat: Using SlideShare for Content Marketing and Driving Traffic

SlideShare has one of the largest communities for sharing presentations. As stated on the Slideshare site, it has nearly 60 million monthly visitors and 130 million pageviews, growing in popularity with the professional and educational communities.  Besides presentations, SlideShare supports documents, PDFs, videos, and webinars. It can be also be embedded on blogs, websites, company intranets and shared on Twitter, Facebook, and LinkedIn.

We came across Todd Wheatland’s The Marketer’s Guide to Slideshare from Content Marketing Institute, which we thought was a compelling piece on why Slideshare is a good option to look at for content marketing. He writes “...people are searching for their own solutions to problems. To succeed in this new environment, you have to create outstanding content targeting these potential clients, and have it visible in the places those prospects are online.” He also encourages companies to start mastering Slideshare now and it’s not hard to be convinced after reading that “Jake Wengroff from Frost & Sullivan says SlideShare gives his company thousands of qualified leads a year, and a 50x return on investment.”

On Monday, February 18, during our #AtomicChat, we’ll be speaking with guest host Debbie Horovitch (@Sparkle_Agency). She is the founder and Social Media Concierge of The Sparkle Agency, and she will be talking about her most recent success with SlideShare and content marketing.

Debbie is launching the #HappinessTrain campaign, a 2-week blogger’s train trip across Canada to visit with notable Canadian, and raise awareness and funds for mental health organizations.

To begin developing awareness for the campaign and to provide “proof” of her capabilities to create content that would spread to potential sponsors, Debbie and her team at Sparkle Agency created a test on SlideShare with a document & blog post called “Community Comes Together to End Bullying”. They used a mix of direct outreach and public queries to get digital leaders, anti-bullying organizations and advocates to get involved.

With the information they collected, Debbie and her team coordinated a blog post and used SlideShare to share quotes from the contributors and linked to the contributors’ websites and social media channels. When they launched the SlideShare document and blog post, they used Twitter, Facebook, Google+ and email to reach out to all the contributors and organizations to get everyone to participate in sharing the SlideShare link. In addition, only $25 was spent on Stumbleupon for paid views ($0.10 per view) and $10 spent on Facebook for a promoted post.

Check out Debbie’s reported stats!

1,500 views in 24 hours
2,750 views in 48 hours

And here is the Slideshare presentation Debbie and her team created:

If you’re interested in learning more about SlideShare and how it can help drive more traffic to your website, come chat and ask questions on Twitter using the #AtomicChat hashtag, on Monday, February the 18th, at 9pm EST, 8pm CST, 6pm PST. Don’t forget to follow @Atomic_Reach and @Sparkle_Agency!

If you have questions for Debbie to answer during the chat, leave it here in the comments below and we’ll make sure they get answered.

RSVP with your Twitter URL below (click the blue button) so that we can send you a reminder about the chat.

See you on Monday!

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Tags: Sparkle Agency, videos, Atomic Chat, Blogs, blogs, content marketing, Debbie Horovitch, documents, facebook, LinkedIn, PDF, presentations, Slideshare, Stumbleupon, twitter, webinars, websites