Content curation isn’t anything new. The collection and sharing of information between people has been going on for years. What is new, is the acknowledgment that there is more to curation than simply saying “here’s a link, go read it.” We’ve provided you with five steps to becoming a leader in content curation.
Clearly Define Your Audience
It is important to know exactly who you are curating for. For example, if you want to build a reputation as a fashionista curator, you’d probably be better off curating DIY clothing patterns versus DIY automotive.
Is your audience looking for hourly updates? Or would they prefer daily or weekly feeds? It’s important to know what your audience wants to read about, and how often.
Seek & Organize
The first step after you’ve identified your audience is to find the content you’re going to curate. You can find content by using sites like, Alltop, following thought leaders or influences of your industry, setting up Google Alerts and of course the traditional Google search.
It’s also important to organize your content. To do this you can use something like Google Reader, which will pull content from all the blogs you like in one place, set up email alerts for all the sites you like or manually organize using bookmarks and bookmark folders on your browser.
Use your knowledge. Filter out low-quality pieces and only share quality works. This is a great spot to build a following, if you can show your knowledge in the field, your reputation can only grow.
Many people are still confused about the difference between aggregation and curation. The difference is that by filtering (hand selecting) the content you’ve added a human touch and not a boring RSS news feed. Curation also involves adding value to the content. Curating involves adding tags, descriptions and proper titles to the piece your sharing. You also need to add context. Attach a little blurb about why this article is important, or why it’s better than similar articles. Basically, you filtered this for a reason, tell people why.
By filtering articles, and adding your reasoning, you’re showing people that you are knowledgeable in that field.
You need to promote the content you’ve just curated. It’s great if you post something to your Facebook or blog, but you need to make sure people actually know that you’ve done it. These days, things can get pushed to the bottom of a newsfeed fairly quickly so its important to catch peoples attention.
The best way to do this is to curate across many platforms. You won’t have all the same followers on your blog as you do on your facebook, twitter or other social media networks, but they may share similar interests, so share accordingly.
Engage your audience and build a connection. Keep comments open and actively respond. Thank people for re-tweets, and make sure you answer any replies. There is value being added when the audience realizes that someone will pay attention to them and be open to a more interactive experience.
This will help build a connection, and in turn will feed back into your reputation as being “knowledgeable”, adding value to your future posts.
These five simple steps will help you to keep the fine line between curation and aggregation and to carve out a reputation for yourself as a curator worth following. If you want to practice the art of curation, check out Atomic Reach and start curating articles from your favorite bloggers. We make it easy for you to become a top curator!
Do you have tips for other curators that we’ve missed? Tell us how you curate!