Tina Jin

Recent Posts

Authors and Curators: Benefits and Differences

Mashable recently tackled the subject of Authors and Curators. At this year’s Mashable Connect conference, Mashable's chief technology officer Robyn Peterson spoke with Storify co-founder Burt Herman. Peterson posed the question: “Who’s going to have more clout in the future? Authors or curators?”

READ MORE

Going Beyond: 4 Ways You Can Deliver Exceptional Client Service

Last week, I had one of the most rewarding experiences in client services yet: a blogger I outreached to offered to give me a LinkedIn recommendation. I was both pleased and surprised at this offer. It’s not often that client or customer service positions receive such positive feedback.

READ MORE

Editors Vital in Content Marketing

 

READ MORE

Exciting News! Atomic Reach Secures $1M in Seed Financing!

It hasn’t been a month yet, but 2013 has already been fruitful for Atomic Reach. Here at our office, between building new apps and giving our front page a dazzling makeover, we’ve just secured our second round of financing! It’s official! “Content marketing startup Atomic Reach announced today that it has secured a second round of financing led by Genwealth Venture Partners with participation from the Investment Accelerator Fund (IAF), both based in Toronto, Ontario. The funds will be used by Atomic Reach to support the development of the company’s new content marketing platform v3.0, scheduled to be launched in early spring and the expansion of its business development team to accelerate growth into new markets.” That’s right! We’re getting ready to expand and revolutionize our platform, content marketing and content curation. So what does this mean for you? Great content. Higher blogger implementation. Supercharged brand engagement. All tailored for you.

READ MORE

Successful Brand Blogging Incorporates Third-Party Content

Third-party content is becoming increasingly vital for effective content marketing plans. As time and resources are limited, content marketers are striving to create original content on a daily or weekly basis. In fact, 56% of B2B marketers have cited “time and bandwidth” as their biggest challenge to creating content. Coupled with corporate blogging, brands are exhausting themselves in trying to provide worthwhile content to their target audiences.

READ MORE

The 4 Essential C's in Corporate Blogging

Blogging is essential to a brand’s content marketing strategy. It allows the brand to communicate directly with their target audience, showcase their expertise, and illustrate where they stand on certain issues, debates and ideas. More importantly, corporate and company blogs are a brand’s voice and the perfect method in establishing their position in a marketplace. It’s also a cost-effective way for a brand to carve a presence on the Internet.

READ MORE

Blogging Checklist for 2013

 

READ MORE

Studies Shows That These 3 Tactics are the Best for Content Marketing

Content marketing continues to be one of the key factors in marketing strategies. However, many are still apprehensive of the execution. According to Content Marketing Institute, B2C marketers use company website articles (84%), e-newsletters (78%), and social media content (84%) for their content marketing. For B2B marketers, 83% use website articles, 78% on e-newsletters, and 87% use on social media.

READ MORE

3 Reasons Why Content Creators Will Thrive in 2013

It’s official: content marketing is here to stay. Marketing isn’t just about TV commercials, print advertisements and direct mail anymore. It’s also about being social on the Internet, sharing, producing and engaging great content with a target audience.

READ MORE

Branded Online Communities Amplify Social Signals

ComBlu recently published their 2012 study on online branded communities. The study, titled The State of Online Branded Communities, shows that brands are becoming more and more involved in building communities. Brands, such as SAP and Mountain Dew, have built online communities to engage with a target audience and generate great social signals for raising page rankings.

READ MORE